HubSpot's inbound marketing conference isn't just for marketers. It's also full of sessions designed to help business owners grow their business.
That's one of the reasons we encourage many of our clients to go to inbound every year. Not only can they learn more about using inbound marketing to grow, they can learn from top business experts, hear success stories from business executives and get practical tips on how to improve their company.
Here are eleven sessions aimed at business executives that we recommend attending at #Inbound15.
1. Serendipitous Success: 7 Habits of Lucky People
Wednesday, September 9 10:30 AM - 11:15 AM Bold Talks - Room 210
From an outsiders point of view, successful entrepreneurs will hit a lucky streak that makes their business take off. This pivotal moment in an entrepreneur's life is contributed to more than just luck. Darren Rowse says hidden factors in one's strategy contribute to the success of the business. Listen to him tell us about 7 habits of lucky people and share some practical insight to increase the chance of luck happening in their own business and lives.
2. How Google Drives a Culture of Innovation
Wednesday, September 9 10:30 AM - 11:15 AM Ideas & Experiences - Room 253 ABC
Far too many companies are "one hit wonders" who rise to the top with one great product, and then are never heard from again. Businesses that stick around for the long haul, however, never stop innovating. Come to this session to learn how Google creates a culture that is all about constantly searching (get it) for new ways to meet their customers' needs.
3. Effective Use of LinkedIn Groups in Your Marketing
Thursday, September 10 10:30 AM - 11:15 AM Room 253 ABC
LinkedIn Groups are one of the most effective and underutilized ways to engage with prospects on LinkedIn. In this session, Viveka Von Rosen will show you how to use this powerful engagement tool to expand your network and develop your thought leadership in only 15 minutes a day.
4. Creating a World Class Company Culture
Wednesday, September 9 10:30 AM - 11:15 AM Executive Talk - Room 258 ABC
Company culture isn't just a buzzword. It's a way to ensure that employees can productively work together and help your company succeed. Cameron Herold shares how to create total alignment with employees, find (and keep) employees who are excellent culture fits, and offers step-by-step strategies for balancing company culture with your bottom line.
5. A Fireside Chat with Slack CMO Bill Macaitis
Wednesday, September 9 11:45 AM - 12:30 PM Ideas & Experiences - Ballroom West
Bill Macaitis knows how to grow a company. He helped take Zendesk from a funded start-up to $1.7 billion IPO. He helped Salesforce grow revenues over 300%. Now he's leading marketing at Slack, one of the fastest growing SaaS start-ups of all time. Come learn how to manage a high-growth company from a CMO who has been there.. three times!
6. How to Get Inbound Marketing Buy-In and Participation from Your Entire Organization
Thursday, September 10 10:30 AM - 11:15 AM Ideas & Experiences - Ballroom West
Inbound marketing is one of the most cost-effective ways of getting new leads for a business (60% cheaper than outbound marketing), but many businesses still struggle to implement it. Go to Marcus Sheridan's presentation to learn how to get every department at your company ready to contribute to your inbound marketing efforts.
7. Taking It Personal! Using the Hidden Power of Story to Transform Life and Business
Thursday, September 10 10:30 AM - 11:15 AM Hacks Tips & Tricks - Room 156 ABC
The story a company projects to its employees and customers profoundly impacts everything from company culture to productivity and sales. Listen to Tamara McCleary talk about how, through proper communication and understanding, developing your company's story can help with new customer acquisition and increase customer retention and brand loyalty.
8. Capturing the Millennial Market
Friday, September 11 11:45 AM - 12:30 PM Executive Talk - Room 258 ABC
Savvy businesses can not longer afford to ignore Millennials. By 2025, Millennials will make up the majority of the workplace, giving them power over both B2B and B2C buying decisions. In this session, Shama Hyder shares the strategies and approach and mindset businesses need to appeal to buyers born in the 80s and 90s.
9. Optimize Me: Insanely More Productive Sales Strategies
Thursday, September 10 11:45 AM - 12:30 PM Ideas & Experiences - Ballroom West
Far too many salespeople get in the way of their own sales success. Bestselling author Jill Konrath shares how to change how you work, and take the stress out of being successful. She will share research-based strategies and action steps you can use to fix your business problem and activate your best thinking.
10. Welcome to the Inbound Revolution
Friday, September 11 1:30 PM - 2:15 PM Hacks Tips & Tricks - Room 153 BC
Dan Tyre was employee number six at HubSpot, so he knows inbound marketing like the back of his hand. In Dan's session, he shares what inbound is, why it's one of the most significant changes to business in the last 50 years, and how companies are succeeding with inbound marketing
11. Becoming a Customer-Obsessed CMO
Thursday, September 10 3:45 PM - 4:30 PM Executive Talk - Room 258 ABC
The most successful companies today are completely focused on creating better ways to serve their customers.Victor Milligan, CMO of Forrester, takes us how to use data to disrupt the marketing organizational model, and tools and technologies to help customer-obsessed CMO's win, serve, and retain their customers.
If you're attending Inbound 15, share the sessions you're excited about in the comments. And look for the Media Junction team. We'll be at our booth in Club Inbound, and roaming the conference in our "Growth Driven" shirts and blue Converse.