media junction® company blog

Mobile Website Design: Are You Driving Business To Your Competitors?

Written by Ryan VonBergen | 11/9/12 2:44 AM

It is necessary to have a mobile website design for your business. 

75% of users prefer a mobile-friendly site and 67% of people are more likely to buy from a mobile site. Your customers are telling you they want your site to be mobile.

If you don't listen, they will not only purchase from someone else, but they won't visit your site anymore. In fact, 61% will leave your site if it isn't mobile-friendly. Without a mobile website, you are driving business to your competitors.

Mobile device users are also more likely to make a quick purchase.

Think your customers are so loyal that you don't need a mobile-friendly website to keep them? Think again. 50% say that even if they like a business, they will use them less often if the website isn't mobile-friendly. Having a website that isn't mobile can damage your business.

Everyone these days is on the go, including your target market, so having a mobile website design is an absolute must. The good news is, mobile sites are more affordable than ever. media junction® will work with you to develop an optimized mobile site that is consistent with your existing site design. If you’re in need of a new custom web design, you may want to consider a responsive web design which recognizes your visitor's device and displays your website accordingly.

More statistics:

  • 48% of users become frustrated and annoyed on sites that have been either been poorly optimised or not optimised at all.
  • 36% of users say they consider time spent on a poorly optimised site to be a complete waste of time
  • 48% of users say that if they arrive on a business site that isn't working well on mobile that they take it as an indication of the business simply not caring
  • 76% of users want to easily find out the location and operating hours of your business
  • 78% of users want to be able to find what they're looking for on your site within one or two clicks - no more
  • 69% of users want mobile sites to have bigger buttons
  • 74% of users still want the option to go to the full, non-mobile website to be available
  • 76% want mobile pages to fit their screen better.
  • 64% only want to have to scroll up and down without the need to also scroll left to right