This fast-growing AI software provider in the landscaping industry had a tangled tech stack. Their website was built on Webflow, but they lacked a CRM or structured email marketing. As a result, customer data lived in silos with no single view of the buyer’s journey.
Onboarding hurdles compounded the issue:
Without a roadmap, even basic configuration tasks felt overwhelming.
Instead of overwhelming the team with theory, onboarding centered around practical, high-impact projects. The consultant guided them through:
A key milestone was building a lead generation system from scratch. Together, they launched a landing page with a form and tied it to an automated confirmation email. This single workflow replaced a manual process and showcased the value of automation.
Training continued with list segmentation, email marketing, and reporting dashboards. The team also leveraged HubSpot Academy for self-paced learning, ensuring long-term independence.
What began as a fractured toolset transformed into a centralized, scalable system.
| Metric | Value | Source | Confidence |
|---|---|---|---|
| Employees | 95 | Company Profile | 3 — single GetLatka data point |
| Revenue | $10M–$20M (est. $14.2M in 2023) | Company Profile | 3 — estimate, not corroborated |
| Customers served | 250+ | Company Profile | 3 — self-reported |
| Acres mapped | 3M+ | Company Profile | 4 — company-reported |
| Sites mapped | 1M+ | Company Profile | 4 — company-reported |
For many organizations, the hardest part of adopting HubSpot isn’t the technology—it’s the people. Without clear guidance and achievable wins, adoption can stall. In this case, a structured, project-based onboarding helped overcome resistance, build confidence, and create a foundation for scalable growth.
At media junction®, we combine strategy with hands-on execution to turn disjointed tools into integrated marketing engines. If your systems feel scattered, we can help you build clarity and momentum.