The challenge: disconnected tools, unclear strategy
This US-based education technology company offered a dual product suite: a student engagement platform and a recruiting network for employers. While their services reached millions of students across thousands of institutions worldwide, their internal operations were far less cohesive.
Key hurdles included:
- Disjointed systems: Salesforce served as their CRM, but without a structured sync to marketing tools, sales data remained siloed.
- Data hygiene concerns: Years of outdated contacts risked high bounce rates and poor deliverability if migrated directly into HubSpot.
- Inconsistent team experience: Marketing leaders had prior HubSpot knowledge, but other team members were new, creating uneven skill levels.
- Lack of campaign clarity: Leadership emphasized "sending emails and getting leads" but lacked a roadmap for scalable marketing efforts.
The solution: a strategic integration and hands-on approach
- Salesforce-HubSpot integration: Built a reliable, bidirectional sync to ensure sales data flowed back into HubSpot for accurate, full-circle reporting.
- Data migration with safeguards: Old Salesforce contacts were vetted before import, with Kickbox recommended to verify addresses and protect deliverability.
- Project-based learning: The team built a bottom-of-funnel landing page tied to their first email campaign, learning how to scale future efforts by cloning and reusing the project.
- Foundational HubSpot training: Hands-on sessions covered list segmentation, workflows, and reporting.
The results: efficiency, empowerment, and momentum
- Streamlined admissions funnel: New inquiries triggered automated responses, reducing manual steps and improving response times.
- Improved visibility and reporting: Teams connected subdomains, built dashboards, and gained insights into event marketing performance.
- An empowered team: With real campaign assets built and a roadmap for next steps, the team felt confident expanding into advanced HubSpot tools, including content marketing and exploring a HubSpot CMS migration.
Metrics snapshot
| Metric |
Value |
Source |
Confidence |
| Users on student platform |
5M+ students, 2,000+ universities |
Piazza Technologies Inc. profile |
4 |
| Employee count |
21–156 (range across sources) |
Piazza Technologies Inc. profile |
2 |
| Revenue estimate |
$23.5M–$100M |
Piazza Technologies Inc. profile |
2 |
Why this matters
For a company serving millions of students and thousands of institutions globally, aligning sales and marketing systems was not just an operational upgrade — it was a strategic necessity. With a solid foundation in place, the organization is positioned to expand its reach, engage more deeply with both students and recruiters, and build sustainable growth on top of HubSpot.
Call to action
Ready to unify your marketing and sales systems? media junction® helps organizations build strong HubSpot foundations that drive measurable growth.