
HubSpot for Senior Living Facilities
nurture relationships.
grow your community.
Senior living isn’t just about filling rooms—it’s about building trust and delivering great care. But managing inquiries, follow-ups, and keeping families in the loop can quickly become overwhelming. That’s where HubSpot steps in—making it easier to manage leads, track conversations, and ensure no one gets left behind.
The digital challenge: connecting with families in today’s market
Families are doing their research long before they ever walk through your doors. Todays's senior living communities need to know how to navigate in a highly competitive, digitally-driven landscape where timely responses and building trust online are key to staying relevant.
6,000
online searches for senior living every hour
Families are searching right now. Are you appearing at the top of search results? HubSpot helps you stay visible and respond fast.
25
average cost per lead in senior living
Leads are valuable and costly—don’t let them slip through the cracks. HubSpot keeps your leads organized and nurtured.
25
digital touchpoints before families make a decision
It takes time and multiple touchpoints to build trust. HubSpot helps you connect meaningfully, delivering the right message at just the right moment.
Sources: AHCA/NCAL, Grand View Research
The biggest hurdles for senior living communities
awareness challenges
standing out is harder than ever
With online search results dominated by national referral services, local senior living communities struggle to get noticed.
As competition grows and available units increase, cutting through the noise to reach families is a bigger challenge than ever.
alignment breakdown
you teams aren’t on the same page
Sales, operations, and support teams need access to the same critical information—and they need it fast.
Whether it's room availability or specific care details, misalignment between departments causes delays, confusion, and can impact resident care.
automation overload
manual processes are bogging you down
The lack of automation makes the move-in process labor-intensive, driving up costs.
Important tasks, like creating to-do lists for support staff or answering standard family questions, take up valuable time that could be automated.
why HubSpot is the caregiver your team needs
HubSpot does the heavy lifting behind the scenes, so your team can spend less time managing paperwork and more time making residents feel at home.
keep families in the loop
Respond faster to prospective families, so they feel welcomed and informed before they even set foot inside.
respond faster to new inquiries
Be the first to follow up with families, so you can make a great impression and build trust quickly.
save time on everyday tasks
Automate the small stuff like scheduling and follow-ups, giving your team more time to focus on residents.
make data-driven decisions daily
Get real-time insights at your fingertips, helping you make smarter choices without waiting on outdated reports.
personalize care for every resident
Keep track of every resident’s needs and preferences, so your staff can always deliver personalized, thoughtful care.
one place for all info
Keep all resident, family, and facility details in one spot, so your team can always find what they need.
the tools
that make HubSpot perfect for senior living

CRM platform
Unify your marketing, sales, and service teams in one system. Everyone stays aligned with the right information at the right time.

sales tools
Manage your entire sales pipeline with ease—track resident preferences, schedule tours, and keep all family members in the loop.

marketing tools
Personalize communications for each family, create tailored campaigns, and automate nurturing to guide families through their decision.

service tools
Track room requests, manage maintenance, and send surveys to families. Provide exceptional service that keeps everyone informed and happy.

content tools
Create a modern, easy-to-navigate website that showcases your community. Collect inquiries, manage SEO, and provide answers via live chat.

operations tools
Connect all your data, automate processes, and create custom reports so your team can focus on what matters most: resident care.
building compassionate solutions for senior care
You focus on providing the best care for your residents, and we’ll focus on the technology to support you. As an elite HubSpot partner, we create digital tools that make life easier for senior living communities.
Whether you need an employee portal to keep your staff connected, a family support hub for staying informed, or a website that helps you stand out in a competitive field, we have you covered.

centralized employee portals
We design secure, easy-to-use portals that keep your caregiving team informed, connected, and ready to provide the best care—all from one central platform.

client support portals
Offer peace of mind to families with intuitive support hubs that provide real-time updates, easy access to care details, and a seamless way to stay informed.

web design & implementation
We build senior care websites that aren’t just beautiful—they’re built to foster trust, designed for engagement, and optimized to attract new residents and their families.
we make partnering with us simple
Whether you’re running a large senior care network or an intimate retirement community, we’re here to help.
Big or small, what matters most is making your residents and families feel at home.
We’ve got just two requirements: your website needs to be a priority, and it’s got to be built on HubSpot CMS.
In a hurry? Skip the form and schedule a time now: