HubSpot for Senior Living Facilities

nurture relationships.
grow your community.

Senior living isn’t just about filling rooms—it’s about building trust and delivering great care. But managing inquiries, follow-ups, and keeping families in the loop can quickly become overwhelming. That’s where HubSpot steps in—making it easier to manage leads, track conversations, and ensure no one gets left behind.

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The digital challenge: connecting with families in today’s market

Families are doing their research long before they ever walk through your doors. Todays's senior living communities need to know how to navigate in a highly competitive, digitally-driven landscape where timely responses and building trust online are key to staying relevant.

6,000

online searches for senior living every hour

Families are searching right now. Are you appearing at the top of search results? HubSpot helps you stay visible and respond fast.

25

average cost per lead in senior living

Leads are valuable and costly—don’t let them slip through the cracks. HubSpot keeps your leads organized and nurtured.

25

digital touchpoints before families make a decision

It takes time and multiple touchpoints to build trust. HubSpot helps you connect meaningfully, delivering the right message at just the right moment.


The biggest hurdles for senior living communities

awareness challenges

standing out is harder than ever

With online search results dominated by national referral services, local senior living communities struggle to get noticed.

As competition grows and available units increase, cutting through the noise to reach families is a bigger challenge than ever.

alignment breakdown

you teams aren’t on the same page

Sales, operations, and support teams need access to the same critical information—and they need it fast.

Whether it's room availability or specific care details, misalignment between departments causes delays, confusion, and can impact resident care.

automation overload

manual processes are bogging you down

The lack of automation makes the move-in process labor-intensive, driving up costs.

Important tasks, like creating to-do lists for support staff or answering standard family questions, take up valuable time that could be automated.


why HubSpot is the caregiver your team needs

HubSpot does the heavy lifting behind the scenes, so your team can spend less time managing paperwork and more time making residents feel at home.

social-publishing

keep families in the loop

Respond faster to prospective families, so they feel welcomed and informed before they even set foot inside.

prospecting-automation

respond faster to new inquiries

Be the first to follow up with families, so you can make a great impression and build trust quickly.

marketing-automation

save time on everyday tasks

Automate the small stuff like scheduling and follow-ups, giving your team more time to focus on residents.

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make data-driven decisions daily

Get real-time insights at your fingertips, helping you make smarter choices without waiting on outdated reports.

contact-management

personalize care for every resident

Keep track of every resident’s needs and preferences, so your staff can always deliver personalized, thoughtful care.

case-studies

one place for all info

Keep all resident, family, and facility details in one spot, so your team can always find what they need.


the tools
that make HubSpot perfect for senior living

crm

CRM platform

Unify your marketing, sales, and service teams in one system. Everyone stays aligned with the right information at the right time.

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deals-columns

sales tools

Manage your entire sales pipeline with ease—track resident preferences, schedule tours, and keep all family members in the loop.

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marketing-hub

marketing tools

Personalize communications for each family, create tailored campaigns, and automate nurturing to guide families through their decision.

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customer-satisfaction

service tools

Track room requests, manage maintenance, and send surveys to families. Provide exceptional service that keeps everyone informed and happy.

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cms-hub

content tools

Create a modern, easy-to-navigate website that showcases your community. Collect inquiries, manage SEO, and provide answers via live chat.

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ops-hub

operations tools

Connect all your data, automate processes, and create custom reports so your team can focus on what matters most: resident care.

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building compassionate solutions for senior care

You focus on providing the best care for your residents, and we’ll focus on the technology to support you. As an elite HubSpot partner, we create digital tools that make life easier for senior living communities.

Whether you need an employee portal to keep your staff connected, a family support hub for staying informed, or a website that helps you stand out in a competitive field, we have you covered.

centralized-data

centralized employee portals

We design secure, easy-to-use portals that keep your caregiving team informed, connected, and ready to provide the best care—all from one central platform.

knowledge-base

client support portals

Offer peace of mind to families with intuitive support hubs that provide real-time updates, easy access to care details, and a seamless way to stay informed.

cms-page-editor-2

web design & implementation

We build senior care websites that aren’t just beautiful—they’re built to foster trust, designed for engagement, and optimized to attract new residents and their families.

we make partnering with us simple

Whether you’re running a large senior care network or an intimate retirement community, we’re here to help.

Big or small, what matters most is making your residents and families feel at home.

We’ve got just two requirements: your website needs to be a priority, and it’s got to be built on HubSpot CMS.

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