Cogentix Medical was formed in 2015 after the merger of two medical device companies. With an ambitious growth plan, we created a custom website designed to be a streamlined, easy to navigate lead generation tool. Since launch we’ve continued to work on a Growth-Driven Design (GDD) retainer, where we’re focused on continuing to build their online presence.
Designed for scalability with Smart Content
Being a global organization, a critical component of this is accurately reflecting medical requirements by country. Instead of having their marketing team maintain unique pages for every possible country (doesn’t that sound like fun!) we implemented HubSpot’s Smart Content functionality to display custom content and site navigation to domestic and international visitors based on the IP address.