Growth-driven design website design on the HubSpot CMS for Cogentix medical

Cogentix Medical Website on a mobile device

Custom HubSpot CMS Website Design and Development

Cogentix Medical was formed in 2015 after the merger of two medical device companies. With an ambitious growth plan, we created a custom website designed to be a streamlined, easy to navigate lead generation tool. Since launch we’ve continued to work on a Growth-Driven Design (GDD) retainer, where we’re focused on continuing to build their online presence.

Cogentix Medical's website on desktop computer.

Multiple views of Congentix Medical's website on different mobile devices.

Designed for scalability with Smart Content

Being a global organization, a critical component of this is accurately reflecting medical requirements by country. Instead of having their marketing team maintain unique pages for every possible country (doesn’t that sound like fun!) we implemented HubSpot’s Smart Content functionality to display custom content and site navigation to domestic and international visitors based on the IP address.

Enabling the patient along their journey

The primary goal for patients was to help them find providers using Cogentix products. While the previous Uroplasty and Vision-Sciences sites had 'Find a Provider' search functionality, it couldn’t easily access XML sheets. To make search functionality more comprehensive we had to merge thousands of healthcare providers into a single database and create customized search capabilities for the jQuery Store Locator. We solved this by creating a parser to merge the two existing databases into a client-friendly Google sheet. We then built a custom HubSpot integration for the jQuery Store Locator that adds functionality to search providers by products, medical condition and zip code.

Post-launch results

Organic traffic to the new Cogentix Medical website increased substantially and new contacts rose by 400 percent.

"We wanted the website to be more streamlined, easier to navigate and an effective lead generation tool. Media Junction was there every step of the way, providing great solutions to our challenges that took advantage of the great HubSpot platform and even doing custom coding for some of our unique needs. And it's working."