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Custom HubSpot CMS Website Design and Development

Cogentix Medical was formed in 2015 after the merger of two medical device companies. With an ambitious growth plan, we created a custom website designed to be a streamlined, easy to navigate lead generation tool. Since launch we’ve continued to work on a Growth-Driven Design (GDD) retainer, where we’re focused on continuing to build their online presence.

Cogentix home page design on a laptop

Screenshot of the Cogentix home page on a desktop computer

Cogentix Medical's website on desktop computer.

Designed for scalability with Smart Content

Being a global organization, a critical component of this is accurately reflecting medical requirements by country. Instead of having their marketing team maintain unique pages for every possible country (doesn’t that sound like fun!) we implemented HubSpot’s Smart Content functionality to display custom content and site navigation to domestic and international visitors based on the IP address.

Screenshot of smart content tool in HubSpot CMS
Screenshot of Cogentix's Website Find a Provider search function

Enabling the patient along their journey

The primary goal for patients was to help them find providers using Cogentix products. While the previous Uroplasty and Vision-Sciences sites had 'Find a Provider' search functionality, it couldn’t easily access XML sheets. To make search functionality more comprehensive we had to merge thousands of healthcare providers into a single database and create customized search capabilities for the jQuery Store Locator. We solved this by creating a parser to merge the two existing databases into a client-friendly Google sheet. We then built a custom HubSpot integration for the jQuery Store Locator that adds functionality to search providers by products, medical condition and zip code.

We wanted the website to be more streamlined, easier to navigate and an effective lead generation tool. Media Junction was there every step of the way, providing great solutions to our challenges that took advantage of the great HubSpot platform and even doing custom coding for some of our unique needs. And it's working.
Rebecca Anderson, Senior Marketing Communications Manager Cogentix Medical
Cogentix responsive website design example on a tablet and two mobile phones

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