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Custom HubSpot CMS Website Design + Development

Croft Production Systems is a pioneer in the oil and gas industry, providing turnkey production and processing systems for well sites. They design, engineer, lease and provide operational service and training for their complete suite of production equipment. Their technology is simple, reliable and cost effective, not to mention more environmentally efficient than standard industry practices. Croft came to Media Junction for a custom website redesign in the HubSpot COS.

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Light, bright blog design

Croft’s blog featured lots of educational posts about the benefits of their unique production technology. Their environmentally-friendly process means no emissions and no explosives for their clients, and does not require securing air permits from the EPA.

The blog posts were bringing in plenty of organic traffic, but the layout was disconnected with the overall design of the website. This created a jarring experience for website visitors who browsed after landing on a post. The new design unified the blog with Croft’s brand and the website look and feel and rendered beautifully on any device.

Besides creating a new, more browsable post layout, the new design more effectively integrated blog content across the website by featuring the latest posts in at the bottom of key pages.

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Streamlined site architecture

Media Junction strategist Kim Wilcox worked with Croft to reimagine the sitemap and website flow using a user-focused approach. A simplified navigation provided more deliberate direction to visitors searching for information about Croft their products, and their consulting services. A secondary navigation structure also permitted visitors to browse more easily within a given section. Additionally, the redesigned Product page showcased Croft’s full suite of products in an open, visually appealing layout.

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"I can't say enough great things! I had quoted out our project to 3 companies. Media Junction was not the lowest quote, but it was not the highest quote either. Right in the middle. The company who quoted the lowest amount was actually very rude, abrupt, and was not wanting to answer questions. Media Junction not only answered all my questions, and then some, they answered them quickly, precisely, provided examples, added extra beneficial information. Everything was planned out, written, designed, and executed beautifully."
MEISA GANNAM

Business Development / Marketing Manager

Let’s Talk
Today is December 12

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Want to talk now? Call us at 651.426.8669.

Let's Talk

You’ve got goals, we’ve got ideas.

Topics we'd like to cover:

  • Current status of your marketing/sales efforts
  • Future short and long-term business goals
  • What kind of a partnership best fits your needs
  • How we can help
LET'S TALK

You’ve got goals, we’ve got ideas.

Topics we'd like to cover:

  • Current status of your marketing/sales efforts
  • Future short and long-term business goals
  • What kind of a partnership best fits your needs
  • How we can help