Founded in 1996, the Pittsburgh Parks Conservancy is a nonprofit working with the City of Pittsburgh to restore the city’s four regional parks. Pittsburgh Parks came to Media Junction in August 2015 to solve the main goal of improving lead quality, increasing sales and streamlining the sales process. Following the Growth-Driven Design (GDD) process, we launched their new website after mere weeks. Through a retainer agreement, we continually make tweaks and enhancements based on real user data to improve and evolve their GDD website.
Being a growth-driven project, we began to make improvements almost immediately after launch. Our analytics showed that four card links on the programming page were designed in a way that users stopped scrolling because they thought the design ended with the cards. By moving the text to the top of the cards, we saw an immediate increase in scroll.