Website Redesign for Qu3ue

qu3ue

a new way to game.

Patrick, Flynn, and Timothy Cramer had a vision. The three brothers each had an aspiration to play video games professionally, but lacked an organized eSports venue at a local level. Inspired after returning from a CSGO tournament, Patrick had the idea of creating a national eSports experience at home in the Twin Cities. Media Junction worked closely with the brothers and established software entrepreneur Paul Cramer to create a brand identity, launch a fresh HubSpot website, and tie a bow on their Kickstarter campaign with a video that would make their dream a reality. It was time for Qu3ue to enter the arena.

Brand Identity

The Media Junction design team got to work helping the Cramers establish a logo and branding package that would convey the excitement of eSports, while being functional from an advertising perspective. The Cramer's approached the team with a few concept sketches, from there Media Junction's job was to make the logo feel active and fast.

Video Production

If you're like us, the first thing you do when you get to a page with a video is click play. Kickstarter campaigns with an accompanying video succeed 20% more often than those without. We worked closely with the Cramers to storyboard and produce a campaign video which would not only convey the ambition and motivations of the project, but also what a phenomenal asset Qu3ue would be for the community.

Play Video

"I had the opportunity to work with the MJ team and I enjoyed every minute! Trish and team made me feel right at home with work that I hadn't had any experience with at the time. I am really grateful that I got the opportunity to work with Media Junction, and I would recommend them to anyone."