As a business owner or marketing manager, you may be considering a website redesign or migration.
But which is right for your business?
Media Junction is an award-winning website design company and HubSpot partner with over 25 years of experience. We've assisted hundreds of companies to redesign or migrate their current website.
In with the new, out with the old.
In this blog post, we'll explore the pros and cons of each option to help you make the best decision for your company.
Website redesign generally entails a major site revamp focused on optimizing content, structure, and code to enhance user experience.
On average, companies tend to redesign their site every 3 years.
Like with everything in life - there are pros and cons when it comes to seriously overhauling your website. Below is a list of what to consider:
A website redesign gives you the opportunity to start from scratch. This means you can update your website's look and feel, navigation, and overall user experience.
A redesign also allows you to add new features and functionality to your site. This could include anything from an inbound marketing targeted blog to an e-commerce shop.
In short, a website redesign is a great investment if you're looking to optimize your website for user experience, decrease bounce rate, and jumpstart revenue.
Biggest downside - it can take a significant amount of time and money (which is the same thing if you subscribe to the famous math adage time = cash).
Not sure your company needs a website redesign? Find clarity by reading our article: 7 Signs You Need a Website Redesign in 2022.
A website migration involves relocating the site’s location while optimizing the content, design, UX, and platform.
Relocation is often the primary focus here (i.e., moving a website from Wordpress to HubSpot). Below are the pros and cons to transferring your website kit and caboodle from one hosting platform to another.
In conclusion, a website migration is especially beneficial when you wish to change website hosting platforms (perhaps to gain more CRM and CMS features). The major bummer: everything might not transition over.
So, you now know the major pros and cons of website redesign and migration - both of which have the potential to completely change your inbound marketing game.
Remember:
If cost is an issue, then migrating might be the best option since it will likely be less expensive than starting from scratch with a full redesign.
However, if you're looking for an opportunity to revamp your site's look completely and feel (not to mention add some new features), then a full redesign might be worth considering despite the higher cost and risk involved.
Media Junction has migrated and redesigned websites for 25 years. If you would like to discuss what MJ can do for you, click the link below -