The challenge
As a nonprofit dedicated to fighting online hate and promoting digital literacy, the Combat Hate Foundation had an ambitious mission but limited resources. Their team of staff and volunteers was juggling multiple programs, campaigns, and community partnerships — but their technology stack wasn’t keeping pace with their vision.
Key challenges included:
- Fragmented systems: Social campaigns lived on one platform, donor data in another, and email outreach somewhere else. This fragmentation created confusion and wasted time.
- Manual processes: Without automation, staff were manually updating spreadsheets, sending one-off emails, and struggling to track program impact.
- Limited reporting: Leadership lacked the visibility to measure which campaigns and outreach efforts were truly making an impact.
To continue scaling their programs and partnerships, the foundation needed a centralized system that could unify their efforts, automate manual tasks, and give them the data they needed to prove and amplify their impact.
The solution
Media Junction worked side by side with the nonprofit to implement HubSpot as their digital backbone. The focus was on practical, hands-on onboarding that solved immediate pain points while building long-term capacity.
- Centralized data and outreach: HubSpot became the hub for donor records, campaign contacts, and program participants. This consolidation gave staff a single source of truth for communications and reporting.
- Automation of repetitive tasks: We set up workflows for email follow-ups, volunteer onboarding, and donor thank-you messages. What once required hours of manual work could now happen automatically.
- Hands-on training and adoption: Instead of simply setting up the system, we trained staff through live projects — building email campaigns, setting up forms, and segmenting lists together. This ensured adoption stuck and staff felt ownership over their new tools.
- Reporting that matters: Custom dashboards and attribution reports gave leadership visibility into campaign performance, volunteer engagement, and donor trends, arming them with the data to make smarter decisions and secure funding.
The results
- One system, clear visibility: Donor, volunteer, and campaign data now live in HubSpot, eliminating silos and enabling cross-team collaboration.
- Efficiency gains: Staff reclaimed hours each week thanks to automated workflows, freeing them to focus more on program delivery and advocacy.
- Empowered team: By learning through doing, staff built the confidence to run campaigns, manage data, and adapt the system to their needs without relying on outside help.
Why it matters
For a nonprofit tackling one of the most urgent issues of our time, every minute and every dollar counts. By building a digital infrastructure rooted in HubSpot, the Combat Hate Foundation unlocked the ability to scale its impact, engage more supporters, and track progress with clarity.
This case shows how the right mix of strategy, technology, and hands-on guidance can transform even the leanest of teams into a digitally empowered force for change.