A privately held US-based manufacturer specializing in plastics and textiles came to media junction® with a challenge: their systems were fragmented, their data was siloed, and their marketing efforts lacked a foundation for growth.
The company had been relying on Wix websites, trade-show contact lists of roughly 20,000 names, and no CRM or email marketing platform. With data scattered across tools and no single view of their customer journey, even simple reporting was difficult.
But the biggest obstacle wasn’t only technical. Onboarding slowed without a dedicated internal champion. Their owner was pulled in many directions, while their marketing support came through a contracted agency that lacked authority to drive change.
Hands-on training became the cornerstone of the engagement. Instead of abstract lessons, the consultant worked side by side with the client to build a real campaign:
This exercise gave the team not just a template, but confidence that automation could immediately streamline their admissions funnel.
The consultant also emphasized long-term enablement, pointing the team to HubSpot Academy and sketching a roadmap that included content marketing and a potential CMS migration down the line.
| Metric | Value | Source | Confidence |
|---|---|---|---|
| Contact database | ~20,000 names | Case Study Draft | 4 |
| Campaign build | 1 landing page + 1 automated workflow | Case Study Draft | 5 |
| Dashboards created | At least 1 | Case Study Draft | 3 |
This project demonstrates how evidence-driven onboarding—focused first on solving bottlenecks, then building practical workflows—can quickly transform a fragmented tech stack into a functional marketing system.
For this manufacturer, success wasn’t flashy. It was the creation of a reliable foundation: data connected, campaigns automated, and a team confident enough to take their next digital steps.
👉 Ready to see how media junction® can help you build a solid HubSpot foundation? Let’s talk.