The challenge: siloed systems and stalled adoption
A privately held US-based manufacturer specializing in plastics and textiles came to media junction® with a challenge: their systems were fragmented, their data was siloed, and their marketing efforts lacked a foundation for growth.
The company had been relying on Wix websites, trade-show contact lists of roughly 20,000 names, and no CRM or email marketing platform. With data scattered across tools and no single view of their customer journey, even simple reporting was difficult.
But the biggest obstacle wasn’t only technical. Onboarding slowed without a dedicated internal champion. Their owner was pulled in many directions, while their marketing support came through a contracted agency that lacked authority to drive change.
The solution: tackling the challenges head-on
- Domain and email setup: Ensured clean sending infrastructure and improved deliverability.
- Contact import and segmentation: Organized ~20,000 names to fit within HubSpot’s marketing contact limits.
- Website tracking fixes: Corrected tracking code so analytics and form submissions became measurable.
Hands-on training became the cornerstone of the engagement. Instead of abstract lessons, the consultant worked side by side with the client to build a real campaign:
- A new landing page
- A connected form
- An automated confirmation workflow
This exercise gave the team not just a template, but confidence that automation could immediately streamline their admissions funnel.
The results: a foundation for growth
- A functioning campaign with automation replacing manual follow-up
- Connected subdomains and dashboards to improve reporting and visibility
- Staff empowered with HubSpot basics like list segmentation, email campaigns, and workflows
The consultant also emphasized long-term enablement, pointing the team to HubSpot Academy and sketching a roadmap that included content marketing and a potential CMS migration down the line.
Key measurable outcomes
| Metric |
Value |
Source |
Confidence |
| Contact database |
~20,000 names |
Case Study Draft |
4 |
| Campaign build |
1 landing page + 1 automated workflow |
Case Study Draft |
5 |
| Dashboards created |
At least 1 |
Case Study Draft |
3 |
Why it worked
This project demonstrates how evidence-driven onboarding—focused first on solving bottlenecks, then building practical workflows—can quickly transform a fragmented tech stack into a functional marketing system.
For this manufacturer, success wasn’t flashy. It was the creation of a reliable foundation: data connected, campaigns automated, and a team confident enough to take their next digital steps.
Call to action
👉 Ready to see how media junction® can help you build a solid HubSpot foundation? Let’s talk.
