HubSpot Software: Marketing Hub

enable your marketing to happen with marketing hub

Marketing Hub is your one-stop, all-on-one source for everything inbound marketing. Boost site traffic, increase conversions, and run inbound marketing campaigns at scale.

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Marketing Workflows

nurture leads with ease

The HubSpot Marketing Hub gives you access to workflows which simplify lead nurturing. Utilize the analytics dashboards to track the progress of prospects along their buyer’s journey and set up automation to guide them down a logical conversion path.

Content Management

deliver the right content, to the right person, at the right time

That’s what inbound marketing is all about—and the Marketing Hub sets you up for success. The software allows you to develop custom content strategies, implement and track SEO, connect with social media, manage paid advertising, and much more.

Reporting

implement, analyze, and optimize

Use the CMS to build out site pages and then track performance. Is your page not performing as expected? Don’t worry—with the tools provided by the Marketing Hub, you can easily perform A/B testing to optimize and make improvements on the fly.

HubSpot CRM or Salesforce

compile your customer data in one convenient location

Use the native HubSpot CRM or integrate with Salesforce to easily track and manage customer relationships. With every lead interaction documented, you will be able to glean insight on what’s working (and what’s not) to make adjustments.

Create Connections

leverage technology to delight prospects

Work smarter, not harder, with the latest in marketing automation technology. Create custom chatbots to assist site visitors with common questions, or set up live chat to give prospects the chance to connect with your team on their own terms.

build your site with the HubSpot CMS

This robust content management system allows you to easily build and maintain your website, blog, landing pages, emails, and other inbound marketing assets.

You have options when it comes to building your site: start from scratch and DIY, purchase a responsive template from the HubSpot Marketplace, or work with a HubSpot Partner to build a completely custom site.

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New Features

next-gen features for real results

Marketing Hub Enterprise now includes powerful AI-driven tools that take Loop Marketing further:

Lookalike segments (beta) – Breeze identifies new audiences that resemble your best customers

Journey Automation (beta) – Orchestrate adaptive journeys that learn and evolve with every interaction

Multi-Account Management (beta) – Run multiple brand accounts under one organization while sharing assets and syncing data

Primary Campaigns reporting source – Combine campaign metadata, engagement, and influenced contacts in one dashboard

Faster email delivery (Enterprise) – Send up to 5,000 messages per second for time-sensitive campaigns

Multiple brand domains (Enterprise) – Manage multiple brands across blogs, pages, and emails in a single hub

AI-generated segment descriptions – Summaries auto-explain targeting logic so teams can move quickly with confidence

ready to scale with AI + Loop Marketing

The future of marketing isn’t one-and-done—it’s a loop. HubSpot’s Marketing Hub makes sure every campaign, report, and customer touchpoint feeds back into smarter strategies, stronger connections, and scalable growth.