f you’re responsible for your credit union’s website, you’ve probably reached a moment where you’re questioning whether your current digital experience is helping—or quietly hurting—your growth.
For many teams, the realization starts while reviewing other credit union website design examples or competitor sites and thinking, “Ours doesn’t stack up anymore.” And the truth is, these problems rarely appear overnight.
It usually begins with small signals.
Members call the branch because they can’t find basic information online. A loan page feels overly technical—or worse, disconnected from how your team actually talks to members. New initiatives launch, but the website still tells yesterday’s story.
Internally, your team hesitates to send people to the site because it doesn’t quite reflect who you are anymore.
Over time, those small issues add up.
Messaging drifts out of alignment with your brand. Navigation becomes cluttered as new pages are layered on top of old ones. The site still functions, but it doesn’t guide, reassure, or convert the way a modern credit union website design should.
Instead of supporting your team, your website creates friction—for members and staff alike.
And beneath the surface, there’s a deeper concern many credit union leaders share but don’t always say out loud:
If our digital experience feels frustrating or outdated, what does that signal about us?
Credit unions know trust is everything. When a website feels confusing, impersonal, or behind the times, it can quietly erode confidence. Members may choose to call instead of self-serve. Prospects may compare you to a bank—or another credit union—and move on. And internally, the worry grows that if nothing changes, these issues will only compound.
That’s often the moment credit unions start seriously exploring a website redesign.
your guide through the redesign process
This is where media junction comes in.
We’ve been designing and building websites for over 25 years—dang near since websites were a thing.
Over that time, credit unions have consistently been one of our favorite industries to work with. We understand the balance you’re trying to strike: modern without feeling cold, informative without being overwhelming, and conversion-focused without losing the human touch that makes credit unions different.
We’ve partnered with credit unions across the country to turn their websites into clear, confident digital experiences that support members, empower internal teams, and drive long-term growth.
And if you’re wondering what a redesign actually looks like when it’s done with strategy (not guesswork), we’ve laid out our step-by-step approach.
In this article, we’ll walk through real-world credit union website redesign examples—including institutions that wanted to modernize their design, clarify their messaging, improve usability, or turn their website into a stronger marketing and engagement tool.
As you read, you’ll see:
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The common challenges credit unions face before a redesign
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How different redesign strategies solve different problem
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What’s possible when structure, messaging, and member experience align
By the end, you should be able to better evaluate where your own website is helping—and where it may be holding you back.
what makes a great credit union website redesign?
Before diving into the examples, it’s worth grounding this conversation in what actually matters.
A successful credit union website redesign isn’t just about looking modern. It’s about:
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Making it easy for members to find information quickly
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Clearly communicating who you are and how you’re different from banks
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Guiding visitors toward meaningful actions (opening accounts, applying for loans, learning more)
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Supporting marketing, SEO, and long-term growth
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Building trust from the first click
Every credit union featured below started from a different place—but they all shared one thing in common: their website was no longer doing its job.
Let’s look at what changed.
CACL Federal Credit Union
CACL Federal Credit Union is a community-rooted credit union based in Schuylkill County, Pennsylvania. Founded in 1953 to serve postal employees, CACL has grown into a full-service institution that’s deeply woven into the communities around Pottsville and beyond.
CACL Federal Credit Union’s redesign is a great example of what happens when a website grows over time without a clear structure.
Their previous site made it difficult for users to quickly find information. Navigation felt confusing, content was buried, and the overall design no longer reflected the professionalism and trust members expect from a financial institution.
The redesigned website focused on simplifying the experience from the ground up. Navigation was restructured to reduce friction, content hierarchy was clarified, and the visual design was modernized to better align with CACL FCU’s brand and credibility.
Behind the scenes, the site was also built to support growth. Filterable databases for locations and resources make information easier to access, while accessibility considerations ensure the site works for every member.
And in CACL FCU’s words, the process mattered just as much as the outcome:
“From the very start, a clear project plan outlined each phase of the process along with firm, realistic deadlines… [and] ultimately allowed us to launch our new website on time—that’s right, no delays… You truly could not ask for a more professional, friendly, and supportive team for a website project.”
– Heather D, Marketing Communications Manager
Oregonians Credit Union
Oregonians Credit Union has served Oregon communities since 1936, offering member-first banking and guidance built for real-life financial decisions.
From the start, the redesign leaned into a strong sense of place. The visual language subtly incorporates the shape of the state of Oregon, grounding the experience in local pride without feeling heavy-handed.
The color palette feels distinctly Pacific Northwest—earthy greens, calm neutrals, and natural contrasts that echo forests, coastlines, and open landscapes.
Those design choices aren’t just aesthetic. They help the site feel familiar, trustworthy, and unmistakably local, reinforcing that Oregonians is rooted in the communities it serves. At the same time, clear layouts and thoughtful content structure ensure members can quickly find products, services, and resources without friction.
The result is a website that feels authentically Oregonian—welcoming, grounded, and easy to navigate—while still supporting the practical needs of modern digital banking.
View the Oregonians Credit Union redesign
Arise Community Credit Union
Arise Community Credit Union is a Black-led, member-owned financial institution based in North Minneapolis, serving members in Hennepin and Ramsey County with a mission rooted in equitable access to fair financial services.
For Arise Community Credit Union, the challenge wasn’t just usability—it was identity.
Their website didn’t fully communicate their community-first mission or clearly differentiate them from traditional banks. While product information existed, the emotional connection that sets credit unions apart was harder to find.
The redesign centered on storytelling and warmth. Messaging was rewritten to clearly express Arise’s values, while the layout was designed to feel approachable, intuitive, and human. Clear pathways help visitors understand products without losing sight of the bigger picture—who Arise is and why they exist.
Built on HubSpot CMS, the new site is easy for the Arise team to manage and flexible enough to support ongoing growth.
And Arise put it simply:
“Media Junction guided us through implementation and training… making the transition seamless. We now have a beautiful, easy-to-manage website and an all-in-one marketing system that supports our growth.”
– Francis O, CEO
See the full Arise CCU redesign
Oklahoma Central Credit Union
Oklahoma Central Credit Union is a Tulsa-based credit union serving Tulsa and surrounding communities with personal and business banking built for everyday needs and bigger goals.
The redesigned website is clearly built with the member experience in mind. From the homepage, visitors are guided toward the most common actions—logging in, opening accounts, applying for loans, or finding resources—without feeling overwhelmed by choices.
Navigation plays a big role here. Products and services are organized in a way that mirrors how members actually think, not how departments are structured internally. Educational content and resources are easy to discover, helping members understand their options before taking the next step.
Behind the scenes, the site’s flexible structure supports a large volume of content while still feeling clean and approachable. A filterable resource library and consistent page templates make it easier for members to find what they need—and easier for the internal team to keep the site organized as it grows.
The result is a website that quietly does its job well: reducing friction, answering questions, and helping members move forward with confidence.
See the Oklahoma Central Credit Union project.
Credit Union 1
Credit Union 1 is a member-owned, not-for-profit credit union that’s been serving Alaskans since 1952, with deep roots in Anchorage and a focus on helping members reach everyday and long-term financial goals.
Credit Union 1 approached their website redesign with a clear goal: make the site work harder.
Their existing website didn’t clearly guide users toward important actions like opening accounts or learning about products. Content organization created unnecessary friction, and the overall experience lacked the polish needed to compete digitally.
The redesigned website focused on streamlining user journeys and creating clearer conversion paths. Navigation was simplified, layouts were refined, and the site was structured to support SEO and future marketing initiatives.
The result is a website that feels purposeful and momentum-driven—one that supports member acquisition and long-term growth instead of slowing it down.
As their team described it:
“The whole process—from onboarding to the delivery of our website—has been a great experience… Media Junction communicated every step of the way about what we should expect, making the process smooth and easy… Our website is beautiful, and we're excited to share it with the world!”
– Katie S, Marketing Manager
Explore the Credit Union 1 project
Arbor Financial Credit Union
Arbor Financial Credit Union is a Michigan-based credit union serving communities like Kalamazoo, Portage, Three Rivers, and Lawrence with member-first banking, loans, and digital tools.
Arbor Financial Credit Union’s redesign focused on removing friction from the member experience.
The previous site required too much effort to navigate and didn’t consistently guide users toward meaningful actions. Success metrics were unclear, making it difficult to understand how the website was contributing to marketing and growth goals.
The redesigned site prioritizes simplicity and intent. Navigation is more intuitive, content is structured to guide users naturally, and the platform supports clearer measurement of performance.
The result is a modern, conversion-focused website that helps members accomplish their goals quickly while supporting Arbor’s long-term growth strategy.
View the Arbor Financial Credit Union redesign
ready to take the next step with your credit union website?
If there’s one takeaway from these credit union website redesign examples, it’s this: the most effective websites don’t just look better—they work better.
Across each example, you’ve seen how thoughtful design, clearer messaging, and intentional structure can reduce friction for members, better reflect a credit union’s identity, and support real business goals like engagement, growth, and trust.
Just as important, you’ve seen that there’s no one-size-fits-all solution. The best redesigns are grounded in who you serve, what makes you different, and how members actually use your site.
If you’re wondering what this could look like for your own credit union, here are two simple next steps you can take.
1. explore more real-world websites
The examples in this article only scratch the surface. In many cases, we’ve highlighted just a single moment of each homepage—but the real magic happens as you dig deeper into the full site experience.
We invite you to explore our portfolio to see these credit union websites (and many others) in more detail. You’ll be able to browse additional pages, layouts, and features to get a better sense of how each site works as a complete experience—not just a first impression.
2. talk with our team about your website goals
If you’re feeling ready to start a conversation about your own website redesign, we’d love to help.
You can reach out to media junction for a free, no-obligation chat with our team. We’ll talk through what’s working on your current site, where you’re running into challenges, and whether a redesign makes sense right now—or later.
No pressure. No sales pitch. Just a practical conversation to help you decide your next best move.
When you’re ready, we’re here to guide you.
