HubSpot AI Tools: Breeze Assistant

HubSpot AI — human intelligence is a "breeze"

With Breeze Assistant, working smarter isn’t just a goal—it’s built into the platform. HubSpot’s new AI assistant helps your team move faster, create better, and connect deeper with your customers.

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What is breeze AI?

Breeze is the AI engine that powers HubSpot’s customer platform. With Breeze, your team gets built-in AI that’s contextual, connected, and designed to make growth easier.

Breeze Assistant

Your everyday AI assistant, built directly into HubSpot, your browser, and mobile. Use it to draft content, summarize records, prep campaigns, or spin up workflows—all grounded in your CRM data so the output feels on-brand and actionable.

Breeze Agents

AI agents that run inside HubSpot to take on entire workflows and free up your team’s time.

Customer Agent

Resolves routine support questions using your knowledge base and approved sources. Expanding across HubSpot to scale support without losing the human touch.

Prospecting Agent

Identifies and qualifies high-intent leads, drafts personalized outreach, and helps sales teams keep their pipeline moving. Currently in Beta.

Data Agent

Cleans, enriches, and manages CRM records automatically so your reports, dashboards, and campaigns are always backed by reliable data. Currently in beta.

Personalization Agent

Delivers tailored experiences across email, web, and campaigns by using CRM context to dynamically adjust messaging. Currently in beta.

Knowledge Base Agent

Builds, organizes, and maintains your knowledge base content—making it easier to scale self-service resources. Currently in beta.

Breeze Studio

A new way to design and orchestrate how Breeze Agents work together. With Studio, you can create cross-agent workflows, define guardrails, and connect AI actions to your business goals—all inside HubSpot. Currently in beta.

Breeze Intelligence

AI-driven enrichment that makes your CRM smarter. Fill in missing details, score buyer intent, and streamline forms so you capture better data with less effort.

give your business the AI advantage

When your marketing, sales, and service teams are all powered by AI, everything just works better—faster, smarter, and more connected. HubSpot’s Breeze Assistant brings automation and intelligence into your daily operations, giving your team the tools they need to stay ahead of the curve and focus on the work that drives results.

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write faster, smarter, and on-brand

Need fresh copy or campaign ideas? Breeze helps you write, refine, and publish content that connects with your audience—without slowing you down. Whether it’s emails, blogs, or landing pages, AI-powered suggestions speed up your creative process while keeping your message on-brand and on point.

tackle tasks in less time with Breeze

Breeze takes care of the repetitive stuff so your team can focus on what actually moves the needle. From drafting follow-up emails to summarizing meeting notes, it helps streamline tasks across the HubSpot platform. That means less time spent clicking around—and more time making progress.

scale your success—without the stress

Breeze helps you scale efficiently—so you can grow your business without adding complexity or chaos. With smarter automation and built-in insights, your teams can do more with less, reach more customers, and close more deals without the friction that often comes with scaling.

raise the bar for customer service

Deliver faster, more personal service with AI that helps your team respond quickly and accurately—at any scale. Breeze suggests responses, pulls in helpful resources, and handles common requests automatically, freeing up your team to focus on the questions that need a human touch.

get smarter insights, instantly

Make better decisions with AI-powered data and recommendations that give you a clear view of what’s working (and what’s not). With enriched analytics and real-time suggestions, Breeze helps you act faster and smarter—backed by the data that matters most.

HubSpot AI works across your business

Breeze Assistant helps every team do more with less friction. One platform, one source of truth, and one smart assistant working behind the scenes to keep your marketing, sales, and service teams aligned. It’s designed to bring your data, people, and processes together—so collaboration feels seamless and growth feels easier.

for marketing teams

Breeze helps you plan, write, and launch campaigns that actually convert—without burning out your team. From content creation to performance analysis, you get AI-powered tools that save time and help you consistently deliver high-impact marketing.

for sales teams

Use AI to spot high-value leads, improve your outreach, and close more deals, faster. Breeze helps your sales reps prioritize the right prospects, personalize their approach, and keep follow-ups timely—all while giving managers clearer visibility into pipeline health.

for customer service teams

Deliver five-star support—even as you grow. Breeze helps you respond quicker and keep service personal with AI-powered assistance that recommends responses, automates ticket routing, and helps customers get answers faster, without increasing headcount.

HubSpot AI transforms operations

Teams around the world are using HubSpot AI to shorten response times, boost engagement, and drive serious growth. Whether you're just getting started or scaling to the next level, Breeze Assistant helps your business perform at its best.