It’s no secret that HubSpot was originally built to help small to medium-sized companies. However, post INBOUND 2018, we now know that HubSpot has built the capacity to meet the needs of the largest companies. Enter the Growth Suite, a bundling of HubSpot’s three enterprise service offerings: Marketing Hub Enterprise, Sales Hub Enterprise, and Service Hub Enterprise.
A lot of the new updates for enterprise are focused on the logistics of larger and more sophisticated teams who use HubSpot. There have been some massive improvements to Marketing Hub Enterprise and they’ve added two new product offerings: Service Hub Enterprise and Sales Hub Enterprise.
Each product offering has a unique configuration designed to meet the needs of companies and teams at each stage of growth and business maturity. To create a tool that provides comprehensive of the inbound methodology through marketing, sales, and service many features are now shared across the products; Marketing Hub Enterprise, Sales Hub Enterprise, and Service Hub Enterprise. These features are referred to as “platform features”.
Note to the reader: some features are available right now others will come out soon. All features discussed at the Enterprise level can be accessed in a bundle HubSpot is calling the Enterprise Growth Suite.
The enterprise system of record
HubSpot provides everyone on your team a single shared view of the contact and HubSpot Sales Enterprise has all of the team management features that larger and more sophisticated teams need to make HubSpot their system of record. With features like hierarchical teams, enhanced permissions, and single sign-on HubSpot has built a tool that will match the way your company is structured.
You now have more control to make sure the complexity of your business does not get in the way of your team’s work. For teams who do not have a traditional office or communicate with remote workers should consider the native Slack integration to better manage team communication! Integrations are great however HubSpot has also built out tools to help you better manage content across languages, regions, and teams.
At the Enterprise level, things were messy! Now teams from different verticals, brands, or languages can be organized to work side-by-side in HubSpot and never get in each other’s way. Let’s take a look at how HubSpot is going to help us get organizational with new features in the HubSpot Enterprise Growth Suite.
Content partitioning is a great feature because it allows you to finally segment your blog, landing pages, website pages, forms, and all content assets by teams within a company and therefore your portal. For example, Team Europe never really has to worry about sorting through all of Team United States’ work to get to their own. For teams concerned about different regulatory practices, like GDPR, across multiple countries, this is great! Content Partitioning has three aspects to consider.
What is Content Partitioning in HubSpot
Membership-based Content: Huge opportunity for companies that want a paywall for some content. Now you can use HubSpot Lists to power access to certain parts of your site. You can restrict access to certain content from regular site visitors and serve up a premium experience on your site for paying members, internal company use, and other variations on Lists in HubSpot.
Enhanced User Types: Creating Users in HubSpot thus far has been pretty straightforward, you manage portal wide access to HubSpot apps. Well, now you can group permissions, layouts, and views upon HubSpot by user type. This is a real enterprise feature for those working across the globe.
Hierarchical Teams: This is another layer of organization. You can manage your user types but now you can also group your HubSpot portal users on multiple tiers. Now you can reflect in HubSpot the very way your team operates; organize users by teams, region, business unit, product line, or any other dimension.
HubSpot has also added new features to Enterprise that more closely aligns with the custom data that most big companies need to make decisions. Custom Events and therefore Custom Properties are now searchable within the HubSpot search bar. Now Enterprise users will enjoy a more robust database that more accurately reflects their world of data.
Sales Hub Enterprise
Get the flexibility you need to manage the most complex sales strategies with ease. Sales Hub Enterprises updates are all about advanced deal management and sales rep productivity.
Deals at the Enterprise level can be complex and pipelines need custom configuration. Keep track of recurring revenue, collect e-signatures on quotes and other documents, and seamlessly accept payments via our native integration with Stripe. Create fields in HubSpot that perform useful calculations and roll up data from other fields, like sales commissions and splits. With more functionality, sales reps need to remain productive.
HubSpot Sales Hub Enterprise saves sales reps time with a bunch of exciting productivity and acceleration updates: e-signature, call transcription, and the anticipated playbooks feature.
Playbooks is a brand new feature that lets managers arm their team with call scripts, competitive battle cards, and more. This means that you can use rules-based automation to surface the most valuable content to your sales team, right inside of HubSpot.
Marketing Hub Enterprise
HubSpot started as a premier marketing solution for small to medium-sized businesses, now with Marketing Hub Enterprise, there’s an option for each stage of company growth. Since the launch of Enterprise, a lot has trickled down to Starter and Pro editions of HubSpot Marketing.
New features now included with HubSpot Marketing Starter:
- Email marketing tools, including drag and drop email builder
- A suite of lead conversion tools
- HubSpot Conversations, including HubSpot Messages (live-chat)
- The top-rated CRM for small to medium-sized businesses
Get started there, for only $50 a month and as you grow HubSpot Marketing has an option for every tier. Marketing Hub Enterprise gives the larger and more complex marketing teams the advanced features they need with the user-friendly experience that HubSpot has become well known for.
New features to HubSpot Marketing Enterprise:
- Analytics views
- Content partitioning
- CMS membership
- Facebook Messenger integration
- Continuous testing with machine learning
With Traffic Analytics in HubSpot, you can view sessions, contacts, and customers from every marketing channel. With the new Analytics Views in Enterprise you can now break down your sources report with specific segments of traffic: country, domain, specific URL structure, and more. So let’s say you’re hosting a blog at a specific subdomain, you could see how many sessions, contacts, and customers were driven there by a specific social media channel.
With Teams in Content Partitioning in HubSpot Enterprise, you’re able to group users together for reporting and permissions. You’re also able to limit viewing, editing, and publishing to specific users and even teams. This makes it possible for large teams, especially those working internationally or with various languages, to work side-by-side in a single instance of HubSpot.
CMS membership restricts content access to internal audiences like paying customers or other groups of contacts. This is possible through HubSpot Lists and can be incredibly powerful for membership organizations, exclusive content, and customization.
Facebook Messenger is a powerful and new marketing channel that is getting amazing results. With HubSpot, you can build a full conversion path that is native in Facebook messenger without the need for emails, landing pages, forms, or site content.
Pop-up forms (previously lead flows) is now powered with machine learning and artificial intelligence. Set and forget HubSpot Pop-up forms while the algorithm sorts the best placement and version of your lead generation tactic.