5 Signs Your Financial Institution’s Website is Costing You Customers

When customers land on your website, they’re not just browsing—they’re forming an opinion. And in banking, that opinion can make or break your next relationship.

If your website looks dated, loads slowly, or buries important info behind confusing navigation, it doesn’t just frustrate users—it plants doubt. Doubt in your security. Doubt in your technology. Doubt in your brand.

And in an industry built on trust, that hesitation sends potential customers straight into your competitor’s open arms.

We’ve seen it time and again. At media junction, we’ve spent the last 25+ years designing websites that don’t just look great—they drive trust and action.

As a HubSpot Elite Partner (top 1% globally), we’ve helped financial institutions modernize their digital presence to meet rising customer expectations.

And I’ve been part of that journey, combining my background in finance and economics with years of HubSpot expertise—from working at HubSpot itself to helping dozens of banks and credit unions navigate website redesigns on MJ’s sales team.

In this article, we’ll break down five signs your website is costing you business—and more importantly, what to do about it. You’ll leave with clear next steps to create a modern, secure, high-converting experience for your customers.

1. your website isn’t mobile-friendly

Today, mobile traffic accounts for nearly 70% of all web visits—and for many banks, that number’s even higher.

If your site isn’t responsive, intuitive, and fast on mobile devices, you're not just offering a subpar experience; you're actively pushing potential customers away. Pinching and zooming to navigate. Buttons too small to tap. Layouts that break or load painfully slow.

It’s not just inconvenient—it signals that your institution is behind the times.

In today’s world, mobile banking isn’t a nice-to-have—it’s the standard. Whether someone’s checking their balance on the go, looking for the nearest branch, or applying for a loan from their phone, they expect a seamless experience.

And if your site doesn’t deliver, they’ll quickly find a competitor that does.

So what should you do? 

Invest in a mobile-first website redesign. Focus on intuitive navigation, optimized page speed, and frictionless access to core features like login, branch locators, support, and product applications.

Your mobile site shouldn’t just function—it should shine.

2. it’s slow to load—or doesn’t load at all

Website speed is more than a technical detail—it’s a first impression. Studies show that even a one-second delay in page load time can lead to a 7% drop in conversions.

In the world of banking, where trust, reliability, and convenience are everything, that delay can cost more than clicks—it can cost credibility.

Think about it: if a potential customer is waiting for your site to load or sees broken images and outdated plugins, they’re not sticking around to see what else might be wrong.

They’re wondering if your technology—and by extension, your services—are outdated too. And in a competitive market, that hesitation can send them searching for a smoother, faster alternative.

So what should you do?

Move away from legacy systems and invest in modern web development practices. Choose a hosting environment that emphasizes speed, security, and scalability.

Your website should load instantly, feel responsive, and reflect the efficiency and dependability that customers expect from their financial institution.

3. your design looks outdated (and feels even worse)

First impressions matter—and your website’s design says a lot about your institution. If it still features outdated elements like gradients, Flash animations, or blocks of tiny, hard-to-read text, visitors aren’t just noticing—they’re making assumptions.

An outdated design doesn’t just look behind the times; it sends a signal that your technology, services, and even security might be lagging too.

In an industry where trust is everything, looking outdated can make your brand feel less credible, even if your offerings are top-notch.

Customers expect modern, seamless digital experiences—and they’re comparing yours not just to other banks, but to every intuitive site they interact with daily.

So what should you do?

Redesign with simplicity, clarity, and modern UX best practices in mind. Focus on clean layouts, smart use of whitespace, intuitive navigation, and fresh, on-brand visuals.

A well-designed website builds trust, guides users effortlessly, and makes a strong statement: you’re current, capable, and customer-focused.

 4. important information is hard to find

Your website isn’t just a digital brochure—it’s a tool people use to get things done. Whether it’s checking a balance, applying for a mortgage, or locating the nearest ATM, visitors show up with a goal in mind.

If they have to wade through cluttered navigation, click through a maze of pages, or dig for basic details, they’re not going to stick around. They're going to bounce—and possibly to a competitor.

A confusing site structure doesn't just frustrate users; it erodes trust and creates friction where there should be simplicity. And when customers can’t find what they need quickly, they assume the same will be true of your service.

So what should you do?

Rethink your site’s architecture with a user-first mindset. Highlight the top tasks people come to your site for, and make those actions easy to access—ideally in one to two clicks.

When customers find what they need fast, they’re more likely to stay, engage, and convert.

 5.  security features are missing or outdated

In financial services, trust is your most valuable currency—and nothing erodes it faster than a website that doesn’t look secure.

If your site lacks visible trust signals like HTTPS, secure login authentication, or an up-to-date privacy policy, customers start to wonder: “Is my information really safe here?” And once that doubt creeps in, it’s incredibly hard to reverse.

Even if your backend systems are airtight, customers judge what they see. Outdated security cues—or worse, broken ones—can suggest carelessness.

And in a regulated industry where compliance matters, that perception can be just as damaging as an actual breach.

So what should you do?

Partner with a web team that understands the nuances of financial industry compliance and modern security protocols. Prioritize encryption, multi-factor login, clear privacy messaging, and regular audits.

Your website should actively reinforce your credibility—not quietly undercut it with every unsecured click.

Why your bank’s website belongs on HubSpot (built by media junction)

Choosing the right platform for your redesign isn't just a technical decision—it's a strategic one. HubSpot CMS offers the perfect combination of security, flexibility, and scalability that modern banks need to stay competitive.

• Security-first infrastructure: HubSpot’s enterprise-grade hosting and security standards (including SSL, 24/7 monitoring, and custom CDN options) protect sensitive customer information without sacrificing speed.
• Smart personalization: HubSpot allows banks to deliver personalized content to different customer segments—whether they're first-time visitors, small business owners, or mortgage applicants.
• Seamless integrations: HubSpot connects easily with CRM tools, marketing automation, and financial applications, meaning you can tie your website experience directly to your growth strategy.
• Rapid updates and scalability: Whether you're launching a new online loan program or adding a new branch location, HubSpot makes updates fast and painless, without the headache of heavy IT involvement.

When paired with the right strategy and execution, HubSpot becomes more than just a CMS—it becomes the backbone of your digital growth. 

your next chapter starts with your website

If your current website feels more like a liability than a growth tool, you’re not alone. But now, you know what to look for—and more importantly, what to do about it.

From mobile frustrations and slow load times to outdated design and security gaps, these aren’t just technical issues—they’re trust issues. And your customers are too valuable to leave hanging.

With the right platform and the right partner, your website can do more than catch up—it can lead.

At media junction, we’ve spent over 25 years helping financial institutions turn underperforming sites into secure, scalable, conversion-ready experiences.

As a HubSpot Elite Partner, we don’t just build pretty websites—we architect digital ecosystems that support your goals and grow with your business.

If any of the signs we covered hit close to home, let’s talk. We’ll help you figure out if a HubSpot-powered website is the right next step for your institution—and what it would take to get there.

Let’s start the conversation.