Case Study: From fragmented systems to a scalable marketing engine — how one enterprise security provider leveled up with HubSpot

The challenge: disconnected data and limited strategy

A US-based enterprise security systems integrator found itself at a crossroads. Known for designing and managing advanced security and life-safety systems for thousands of clients, the company had strong operations but a disjointed marketing foundation. Manual processes, disconnected tools, and the absence of a clear automation strategy left their new marketing team struggling to build momentum.

The company was running its CRM through ConnectWise while its website was hosted on WordPress. This setup created significant friction:

• Leads weren’t flowing smoothly from website forms into their CRM.
• Manual reporting slowed down sales and marketing visibility.
• Email campaigns were stuck in limbo because the IT department had not connected their email domain.
• A new marketing hire had to build a strategy from scratch, with little clarity on engagement tracking or automation.

For a mid-market provider serving heavily regulated industries, this bottleneck meant more than inefficiency—it risked slowing down growth in a highly competitive market.

The solution: hands-on onboarding with HubSpot

Partnering with media junction®, the security provider set out to unify its marketing systems. The onboarding plan prioritized quick wins while laying the groundwork for long-term scalability:

• Email and domain setup: Guidance for the IT team ensured their marketing emails could finally go live.
• HubSpot–ConnectWise integration: A workaround was implemented to synchronize data, with custom mapping to ensure contacts and companies were properly linked.
• Campaign-based learning: Instead of abstract training, the consultant worked side-by-side with the client on a data center initiative campaign, building a landing page, form, and automated email follow-up. This practical project provided both immediate results and a model for future campaigns.
• Foundational HubSpot training: The team learned how to build lists, segment contacts, track reporting, and manage marketing contact limits. They also explored how AI tools could help speed up content creation.

The results: clarity, automation, and confidence

• A functional automated campaign: Their data center initiative launched successfully with a landing page and follow-up workflow in HubSpot.
• Cleaner data management: The marketing team established a repeatable process for imports, spreadsheet formatting, and contact management.
• An empowered team: Rather than being dependent on consultants, the internal team gained confidence in building campaigns, analyzing results, and planning future initiatives.

The onboarding shifted the organization from reactive marketing to a system built for scale. Their new roadmap includes expanding automation, exploring HubSpot Content Remix, and layering in AI-assisted content production.

Key metrics from research

Why it matters

For companies with complex B2B sales cycles and regulated customers, disconnected systems are more than a headache—they limit visibility, erode trust, and stall growth. By building a strong HubSpot foundation, this security provider transformed its marketing from a collection of manual tasks into a scalable system ready to support enterprise growth.

Call to action

If your organization is struggling with disjointed systems or stalled automation, media junction® can help you build a scalable foundation in HubSpot.