Choosing the right website platform shouldn’t feel like betting your budget, your team’s sanity, or your future growth on a hunch—but for many organizations, that’s exactly how it feels.
Maybe your current site is slow, hard to update, or pieced together with aging plugins. Maybe your marketing team can’t do their job without filing help tickets.
Or maybe your sales team is pushing for better data because your website (the heartbeat of your digital presence) can’t keep up with the way buyers behave today.
And here’s the real risk: the wrong CMS costs you in hidden ways—lost leads, poor user experience, inefficient workflows, and missed revenue opportunities.
Maintaining the status quo isn’t neutral. It’s expensive.
This is where HubSpot becomes a contender. And it’s also where many teams freeze: Is moving to HubSpot really worth it? Or is it just another costly migration that ends up feeling like déjà vu?
At media junction, we’ve spent over 25 years building, redesigning, and migrating websites for companies across SaaS, manufacturing, professional services, and more.
As one of HubSpot’s Elite Partners (top 1% globally), we’ve seen—from both data and firsthand experience—when a HubSpot migration drives transformative ROI… and when it’s not the right move.
In this article, we’ll help you evaluate that decision with clarity. We’ll give you the data, the questions to ask, the scenarios where HubSpot shines, and the ones where another platform may fit better.
You’ll leave with a practical framework you can share with leadership to make an informed, strategic decision.
1. is your current CMS helping or hurting your growth?
Before you look at HubSpot, you need to understand the gap between where you are and where you want to be. Most companies realize migration is worth exploring because something isn’t working.
Here are the most common indicators:
your marketing team can’t make updates without asking a developer
If a simple headline change, landing page update, or upload requires technical help, you’re already losing:
- Time
- Momentum
- Budget
- Agility
Modern CMS platforms should empower marketers—not roadblock them.
your website performance is slipping
This includes:
-
Slow load speed
-
Mobile issues
-
Plugin conflicts
-
Security vulnerabilities
-
Outdated themes or templates
Google estimates that a one-second delay in load time can reduce conversions by up to 20%. That alone is a business case.
your data is scattered across multiple tools
Ask your team:
- “Do we have a single source of truth?”
- “Do marketing and sales see the same data?”
- “Can we easily attribute revenue to web activity?”
If the answer is no, HubSpot can correct that.
you suspect your website could be generating more revenue
Lack of actionable reporting is often the turning point for teams who later choose HubSpot.
2. what HubSpot CMS actually does
HubSpot CMS isn’t just a place to store pages. It’s a CRM-powered growth engine built for revenue teams, not just developers.
Here’s what sets it apart:
a website fully connected to your CRM
Content + contact data = personalization, smarter conversions, and better attribution.
You can show different content to different audiences based on:
- Industry
- Lifecycle stage
- Previous engagement
- Known preferences
Personalized experiences increase revenue by up to 15% .
best-in-class security and performance
No plugins. No third-party security patches. No hosting bill. No version upgrades.
HubSpot includes:
- Enterprise hosting
- Global CDN
- SSL
- Threat detection
- Automated updates
This reduces the risk of expensive downtime or data exposure.
a marketer-friendly editing experience
Drag-and-drop editing, flexible themes, reusable modules, and no plugin maintenance.
Teams publish faster, test more, and update content without bottlenecks.
SEO & reporting tools built in
HubSpot includes:
- On-page SEO recommendations
- Topic clustering tools
- Content performance dashboards
- Multi-touch attribution
- Campaign reporting
When SEO + content + CRM reporting are in one place, insights get actionable.
3. how to calculate the ROI of migrating to HubSpot
This is the section most leadership teams care about. It’s where you get clarity on whether the move is truly worth it.
You’re looking for three primary buckets of ROI: cost savings, revenue gains, and operational efficiency.
Cost savings
reduced developer dependency
If your marketing team can build landing pages, edit content, and launch campaigns independently, you eliminate recurring development costs.
no plugin fees or security add-ons
Platforms like WordPress rely heavily on plugins—for forms, SEO, security, speed, etc.
HubSpot includes these natively.
consolidation of tools
Teams often replace:
- CMS
- CRM
- Email marketing tool
- Analytics tools
- Landing page builder
- Form tool
- Chat tool
- Automation platform
Consolidation often results in lower total cost of ownership.
revenue impact
better SEO performance
Faster sites perform better. Sites with integrated content strategy tools perform best of all.
higher conversion rates
HubSpot’s CRM-powered personalization often increases form fills and SQLs.
shorter sales cycles
Sales teams get higher-quality leads with more context (pages viewed, content consumed, forms submitted).
operational efficiency
This is where companies see the biggest ROI—even if it’s the hardest to measure upfront.
HubSpot removes friction across the entire customer journey:
- Marketers publish faster
- Sales gets more complete data
- Ops teams manage fewer disconnected systems
- Leaders get better reporting
Fewer bottlenecks = more output and fewer “we need IT” delays.
4. when migrating to HubSpot is worth the investment
From our experience migrating hundreds of sites, here are the clearest signs HubSpot will generate positive ROI:
You’re already using HubSpot CRM (or soon will).
If your CMS isn’t connected to your CRM, you’re making marketing harder than it needs to be.
You’re planning a website redesign.
Migration + redesign together is the most cost-effective path.
You have a growing marketing team.
Teams produce more, faster, when they’re not waiting on dev resources.
You want to improve your lead quality and attribution.
HubSpot excels here.
You want personalization and automation baked into your site experience.
HubSpot does this natively—other platforms require add-ons or engineering.
5. when a HubSpot migration may not be right for you
This assessment needs to be honest and unbiased. HubSpot is powerful, but not always necessary.
You may not need HubSpot CMS if:
You have a highly custom web application.
Complex product dashboards, portals, marketplaces, or software UIs may be better on a headless or custom framework.
Your team is not ready for a CRM-connected website.
If you aren’t using HubSpot for marketing or sales—and don’t plan to—some value is lost.
Your website is extremely static and rarely updated.
If your site is a digital brochure with no content strategy, HubSpot may be overkill.
Budget or timeline doesn’t allow for a proper migration.
A rushed migration rarely pays off. Strategic planning matters.
6 a simple framework to calculate whether HubSpot migration is worth it
If you want a clear, defensible yes/no test you can bring to leadership, this framework keeps the conversation grounded in numbers, strategy, and operational reality—not guesswork or shiny-platform syndrome.
identify your current pain points
Start by documenting exactly where your current CMS is falling short. Be specific—not “the website is slow,” but how that slowness impacts your traffic, your conversions, or your team’s day-to-day.
Ask questions like:
- What tasks consistently slow down your team?
- Where are we losing time or budget due to inefficiency?
- Is anything preventing us from hitting marketing or revenue goals?
- What can’t our current CMS do that our strategy requires?
This is your baseline. Without it, you can’t measure the value of migrating.
estimate the value of removing those pain points
Once you’ve listed the friction points, calculate their impact.
Examples:
- Hours saved: How much time does your team regain if updates no longer require a developer?
- Revenue gained: Would faster pages or better conversions increase lead flow or sales opportunities?
- Opportunities unlocked: Could a connected CRM help you create personalization, automation, or targeted nurturing you can’t do today?
Even if the numbers aren’t perfect, directional estimates are enough to show leadership how inefficiencies compound over time.
compare the total cost of ownership (TCO)
This is where many organizations are surprised. When teams add up all the hidden costs of keeping their current CMS running, the economics often shift dramatically.
Include everything:
- Hosting fees
- Plugin or add-on subscriptions
- Security tools
- Developer hours for updates and fixes
- Lost productivity
- Costs from outdated infrastructure (slow pages, downtime, missed leads)
- Data or reporting tools required because your CMS isn’t connected to your CRM
When viewed holistically, HubSpot’s “all-in-one” model often reduces the total cost of ownership—not increases it.
map your 1–3 year marketing strategy
Your CMS isn’t just about where you are today—it’s about whether the platform supports where you’re going.
Ask your team:
- Are we publishing more content next year?
- Do we want to personalize the buyer journey?
- Are we planning ABM, deeper automation, or more integrated reporting?
- Will our sales team rely more on CRM-driven insights?
If your roadmap includes growth, sophistication, or operational maturity, HubSpot typically becomes an ROI-positive investment very quickly—sometimes within a single quarter.
evaluate internal readiness
A powerful platform only delivers value if your team is equipped to use it.
Consider:
- Do we have the right people and processes in place?
- Are we ready to adopt a CRM-connected website, not just a CMS?
- Do we have the appetite for better reporting, automation, and optimization?
- If not, do we have the right partner to help us get there?
Readiness isn’t about perfection—it’s about willingness to modernize how your team works.
your decision threshold: is the value greater than the cost?
If the value gained—through saved time, increased conversion potential, better attribution, or improved team efficiency—outweighs the cost of migration, you likely have a strong case for moving to HubSpot.
If your growth strategy depends on a more connected, more flexible, and more scalable platform, then HubSpot isn’t just worth the investment—it becomes a strategic advantage your competitors may not have.
7. What a typical HubSpot migration looks like
A HubSpot migration isn’t just a lift-and-shift—it’s a structured process designed to reduce risk and set your website up for long-term growth.
While every project is unique, most successful migrations follow the same core steps.
Discovery & audit
We start by understanding your current site, your tech stack, and your goals. This ensures the migration supports how your team actually works.
SEO & content inventory
We review every page, asset, and URL to protect your search visibility and decide what gets migrated, refreshed, or retired.
Information architecture & strategy
This is the blueprint for your new site—how pages are organized, how users move through them, and how conversion paths will work.
Design
Your visual system and page layouts are created (or refined) with a focus on clarity, accessibility, and brand consistency.
Development
We build flexible, modular HubSpot components that make your marketing team more self-sufficient.
Content migration
Your content is moved into HubSpot, optimized, and staged. Redirects are mapped to preserve SEO.
QA & launch
We test every page, form, and integration before going live.
Training & optimization
Your team gets hands-on guidance so you can confidently own the site moving forward.
Executed well, a HubSpot migration becomes more than a platform change—it becomes a strategic upgrade to your entire digital foundation.
Where your website goes from here
By now, you’ve untangled the real question behind a HubSpot migration: it’s not about switching platforms—it’s about removing friction, unlocking growth, and giving your team the tools they need to move with confidence instead of compromise.
You’ve looked at the signs your current CMS may be holding you back, the advantages HubSpot brings to the table, how to calculate ROI, and what a strategic migration actually looks like in practice.
You’re no longer guessing. You understand what’s at stake and what’s possible. And that’s the real shift—once you see how much your website influences revenue, efficiency, and your team’s daily momentum, the decision becomes less about risk and more about opportunity.
If you’re weighing next steps, you don’t have to figure it out alone. Our team has guided hundreds of companies through this exact crossroads, helping them validate the investment, map the right migration path, and build a digital foundation that supports their next stage of growth.
If you’re ready to explore whether HubSpot is the right move for your organization—or you simply want expert eyes on your current setup—we’re here to talk through your goals, your concerns, and your options.
Your next step is simple: start the conversation.
We’ll help you assess whether a HubSpot migration makes sense for your business and chart a path that feels strategic, not overwhelming.
Let’s build the kind of website that finally works as hard as you do.
