If you’re reading this, you’re probably already feeling the tension.
Your website works, technically. It loads. It displays content. It does “website things.”
But somewhere between keeping up with plugins, chasing your dev team for small updates, and explaining to leadership why reporting never quite matches reality… you’re wondering if it’s time for something better.
And that curiosity usually leads here:
“Would moving our website to HubSpot be worth it?”
It’s a smart question. Migrating your website is not a light lift, and you’re right to think critically before taking the leap.
Whether you’re on WordPress or another CMS, this decision affects your team’s efficiency, campaign velocity, security posture, user experience, and ultimately—your revenue.
The good news? You don’t have to guess.
Below, we’ll walk through a framework that will help you determine, with confidence, whether a HubSpot website migration makes sense for your organization.
You’ll see where the real ROI comes from, where the risks hide, and how to evaluate everything in a way your CFO will actually appreciate.
By the end, you’ll have a clear answer:
Is a HubSpot website migration worth it for you?
Let’s dive in.
1. start with the real reason you’re considering a CMS change
Most teams don’t wake up one morning and decide to rebuild their website for fun. Something pressures the system long enough that the pain becomes loud.
Common triggers we see:
- Marketing can’t update pages without filing dev tickets.
- WordPress plugins keep breaking—or worse, creating security vulnerabilities.
- Reporting across website → CRM → campaigns never lines up.
- The company is investing heavily in HubSpot but the website still lives elsewhere.
- The current CMS can’t support personalization or modern UX.
- It’s time for a redesign anyway, so the CMS conversation resurfaces.
If one (or several) of these ring true, a migration might be on the table. But that still doesn’t answer whether it’s the right move.
To get there, you need to evaluate the cost of staying where you are.
2. audit the hidden cost of your current CMS
Before you look at HubSpot’s value, look at the system you’re using now. WordPress, Drupal, Webflow, Joomla—it doesn’t matter. Every CMS has a cost beyond hosting.
Here’s where organizations underestimate total impact:
how much friction your team deals with daily
Ask yourself:
- How long does it take to launch a landing page?
- Does marketing depend on developers for every small update?
- Are there moments where the CMS limits what you want to build?
Many teams normalize this friction because “that’s just how our website works.” Meanwhile, they’re losing weeks—sometimes months—of campaign momentum.
A CMS should accelerate your team, not slow them down.
security & plugin risk
If you’re on WordPress, this one matters more than most people admit.
Most WordPress vulnerabilities come from outdated plugins or themes. Even if you update them religiously, every plugin introduces a new external dependency.
One broken plugin can take down forms, tracking, page layouts, or entire sections of the site.
Downtime is expensive. Breaches are more expensive.
And both can be avoided with a more secure, fully managed platform.
fragmented reporting
Your marketing team is trying to answer questions like:
- “Which pages actually generate pipeline?”
- “Which campaigns lead to revenue?”
- “What content moves leads from MQL → SQL → closed-won?”
But when your CMS, CRM, automation, and analytics all live in different places, you spend more time reconciling numbers than running campaigns.
We see this constantly in new clients: the data is there… technically. But it lives in too many silos to be useful.
technical debt that compounds every year
Legacy CMS setups slowly accumulate “crust”:
- Outdated templates
- Half-deprecated plugins
- Hard-coded elements no one remembers
- Theme modifications that make updating risky
- Functionality bolted on over the years
It becomes a house you’re afraid to renovate because you don’t know what walls are load-bearing.
That fear alone slows down progress.
3. understand what actually changes when you move to HubSpot
If your current system represents friction, risk, and fragmentation, HubSpot represents consolidation, speed, and clarity.
Here’s what companies notice almost immediately after migrating.
your website finally speaks the same language as your CRM
Every form submission, CTA click, chat transcript, download, and page visit ties to the same contact record.
Why does that matter?
Because suddenly you can answer things like:
- Which pages create MQLs that turn into revenue?
- Which topics influence deals that close?
- What actions high-value visitors tend to take before converting?
This is the kind of insight marketing leaders dream about but rarely get from disconnected systems.
marketers gain independence
HubSpot’s visual editor, content staging, and modular design system gives marketers the power to:
- Edit pages
- Build landing pages
- Swap modules
- Add CTAs
- Personalize content segments
…without waiting on development.
Your developers can finally focus on true innovation instead of fixing padding issues.
security and hosting are handled for you
HubSpot takes on:
- Automatic updates
- Enterprise hosting
- SSL
- CDN
- Threat detection
- Built-in redundancy
You get out of the plugin-maintenance business and into the growth-focused marketing business.
personalization becomes accessible
Smart content lets you tailor experiences by:
- Lifecycle stage
- Device
- Country
- List membership
- Returning visitor behavior
No complex scripts. No third-party tools. Just powerful personalization built in.
your reporting becomes useful
Because everything sits on one platform, your dashboards tell a real story, not a stitched-together guess.
Marketing leaders love this part. Sales leaders appreciate it even more.
4. calculate the true investment for a HubSpot migration
To assess whether the move is “worth it,” you need clarity on the cost side.
Here’s how to break it down.
one-time project costs
These vary depending on the approach:
- Simple migration: lift-and-shift of existing website structure
- Hybrid migration: move the site + refresh modules/components
- Full redesign: new architecture, UX, content, and development
- Technical integrations: CRM, forms, ecommerce, custom workflows
The more custom your current setup, the more involved the migration.
ongoing subscription costs
HubSpot’s CMS (now Content Hub) is subscription-based.
But that subscription includes:
- Hosting
- Security
- CDN
- Backups
- Updates
- A/B testing
- Smart content
- API access
- Asset management
- Multisite capabilities (depending on tier)
The monthly cost replaces hosting + plugin fees + maintenance hours you’re already paying today (even if you’ve never tallied the total).
internal time
Every migration—HubSpot or otherwise—requires:
- Stakeholder reviews
- Content decisions
- Redirect mapping
- SEO considerations
- Q&A processes
The difference?
A well-run migration eliminates unknowns and protects your team’s time.
5. use this simple ROI formula to guide your decision
You don’t need a 15-tab spreadsheet.
A simple model works:
ROI = (Expected Gains – Current Losses) – Total Cost of Migration
Let’s break those into real-world terms.
expected gains
These are the improvements teams commonly see when they move to HubSpot:
- Faster campaign launches
- Higher-quality leads
- Better form conversion rates
- Fewer dev hours
- Cleaner data → smarter reporting
- Shorter time from idea → published asset
- Stronger security posture
- Better site performance (which boosts SEO + conversions)
Even a modest increase in conversion rate—think 0.5%—can mean thousands (sometimes millions) in annual revenue depending on your traffic and deal size.
current losses
Harder to quantify, but very real:
- Hours lost waiting on updates
- Revenue lost from broken forms or slow load times
- Dev costs for maintenance rather than innovation
- Marketing campaigns delayed due to site limitations
- Reporting that can’t tie effort to revenue
- Downtime from plugin conflicts
These losses add up, quietly and consistently.
total cost of migration
Add:
- Project labor (internal + external)
- Subscription cost
- Redesign scope (if applicable)
Once you compare expected gains vs. current losses, most teams can clearly see whether HubSpot will deliver a return.
6. situations where a HubSpot migration is almost always worth it
After working with hundreds of teams over decades, these patterns are clear.
✔ When your website and your CRM need to work together
If your marketing, sales, and customer success teams all rely on HubSpot, but your website doesn’t… you are leaving money on the table.
The biggest ROI from HubSpot comes from connecting data → content → automation → revenue.
A website living somewhere else breaks that chain.
✔ When your CMS is causing operational drag
If your team is routinely slowed down by your website, you’re paying for that friction in real dollars.
✔ When security or stability keeps slipping
Frequent plugin-related issues, recurring downtime, or vulnerability alerts?
A managed, secure platform instantly reduces that risk.
✔ When you’re preparing for a redesign anyway
A redesign is the perfect time to replatform.
Redesigning and then migrating later doubles the work.
✔ When your growth depends on personalization
Hyper-relevant content is no longer optional in 2025.
HubSpot makes personalization accessible. Most CMSs don’t.
7. situations where a HubSpot migration might not be the right move yet
Honesty is part of our brand. So here’s the reality: HubSpot is not ideal for everyone.
✘ When your traffic is extremely low
If your website is getting under ~1,000 sessions/month, the CMS may not be the bottleneck yet.
✘ When your internal teams aren’t using HubSpot consistently
Migrating your site to HubSpot without CRM adoption is like installing a powerful engine in a car no one drives.
✘ When your brand or messaging is in flux
A strategic foundation should exist before you migrate.
✘ When budget is extremely constrained
You can still work toward a phased approach—or a minimally viable HubSpot site—but a full migration may need to wait.
8. how to choose the right migration approach
Not all migrations are equal. You typically have three paths:
HubSpot-led migration
Best for: smaller sites with simple designs.
- Affordable
- Fast
- Template-based
- Limited custom functionality
partner-led migration
Best for: teams who want strategy, custom development, or a more scalable site.
- Full UX and design process
- Custom modules
- SEO-driven content structure
- Strategy and consulting
- Training + long-term support
hybrid migration
Best for: mid-sized teams who need customization but want to keep costs tighter.
- HubSpot handles base migration
- Partner handles strategy, development, and optimization
Each path has strengths—it just depends on your goals, internal bandwidth, and timeline.
how media junction helps you decide—before you commit
One of the things clients appreciate most about working with us is that we don’t assume HubSpot is the automatic answer.
Our job isn’t to sell you a migration.
Our job is to help you make a confident decision.
Here’s how we do that:
step 1: We audit your current website and tech stack
We look at your CMS, site architecture, plugins, integrations, technical debt, and core functionality.
step 2: We evaluate your HubSpot usage
If your team isn’t using HubSpot well today, we’ll say so.
A CMS migration may not be the right first move.
step 3: We model your potential ROI
We apply your real traffic, conversion, and revenue numbers—not theoretical benchmarks.
step 4: We outline options
Full migration, phased migration, or “not yet.”
The best fit depends on your reality, not ours.
step 5: We guide your team through the entire process
If you choose to migrate, we handle:
- Strategy
- UX
- Development
- SEO
- Content structure
- Integrations
- QA
- Launch
And we train your team so you’re fully empowered from day one.
Because the goal isn’t just to give you a new site.
It’s to give you a system that makes your entire organization run better.
10. so… is migrating your website to HubSpot worth it?
Here’s the simplest answer we can give:
It’s worth it if your website is holding your team back—and HubSpot can help move your business forward.
- If you’re investing in HubSpot across your organization
- If your website is due for a redesign
- If your CMS is slowing you down
- If your data is disconnected
- If your team wants to scale faster…
Then yes.
It’s worth it.
Often dramatically so.
If you’re not sure yet, that’s okay too.
The best next step is a conversation—no pressure, no assumptions. Just clarity.
When you’re ready, we’re here to help you run the numbers and determine the path that serves your business, your team, and your future.
