Case Study: How a regional paving contractor unified its marketing systems to accelerate growth

The challenge: fragmented systems and no clear path forward

The contractor’s marketing strategist had a clear vision for growth but lacked the tools to execute. The team was juggling:

• A standalone HubSpot Sales CRM without marketing integration
• WordPress websites and disconnected landing pages
• Ad-hoc outreach efforts that weren’t tracked or automated
• A lean team with limited bandwidth to design campaigns

The result was frustration and lost time. Instead of focusing on strategy, their marketer was spending hours just trying to keep systems working. By early spring, a pressing deadline loomed: they needed to book as much business as possible before April 1. But they didn’t have the infrastructure to move quickly.

The solution: hands-on HubSpot onboarding and campaign coaching

The path forward started with consolidation. The consultant guided the client in unifying their systems under HubSpot, beginning with:

• Connecting domains so landing pages, forms, and blogs could live in one place
• Integrating inbound calling with a tool like AirCall, giving the sales team real-time data and visibility
• Setting up HubSpot campaigns to provide structure and consistency for outreach
• Verifying lists with Kickbox to improve deliverability and reduce wasted effort

Training was practical and project-based. Instead of abstract theory, every session tied directly to upcoming April campaigns. The consultant showed how to create forms, build workflows, and launch emails, while also coaching the team on how to troubleshoot deliverability and track engagement.

The outcome: a centralized system and a confident team

• A centralized hub in HubSpot for both sales and marketing data
• A multi-step registration form tested and ready for future campaigns
• Improved data visibility for decision-making
• A clear roadmap for advancing into content marketing and, eventually, migrating the website to HubSpot CMS

Most importantly, the internal marketing lead felt less like a “one-woman show” and more like part of a supported system. With foundational knowledge in place, the team could now run campaigns with confidence rather than hesitation.

Why this matters

This story illustrates how even small-to-mid-sized contractors can unlock growth by simplifying their digital ecosystem. It wasn’t a flashy redesign or a high-budget ad campaign that moved the needle. It was integration, training, and a roadmap that made the difference.

When systems connect, data flows. When teams are empowered, campaigns succeed.

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Call to action

media junction® helps businesses unify their systems, empower their teams, and grow with HubSpot. If your sales and marketing feel disconnected, it might be time to explore a simpler, more strategic path forward.