Case Study: Building a compassionate digital presence — how one national veterinary hospice expanded its impact

The challenge: a growing network, but an outdated digital presence

Founded in 2009, this privately held organization has since become the largest U.S. network dedicated exclusively to end-of-life care for pets. It operates in 37 states with more than 350 veterinarians in its network. Each year, it serves approximately 150,000 families.

Despite its scale and impact, its digital tools lagged behind its service excellence. The hospice’s leadership wanted a web presence that reflected its mission: compassionate, trustworthy, and easy to navigate for families in distress. But the limitations of its existing platform made updates slow, scaling difficult, and user experiences inconsistent.

The partnership: aligning mission and digital strategy

This is where media junction® entered the picture. Known for guiding organizations through digital transformation with HubSpot expertise, media junction® worked alongside the veterinary hospice team to modernize their web ecosystem. The approach was empathetic and strategic: preserve the warmth and compassion that define the hospice’s services, while introducing the reliability and efficiency of HubSpot CMS.

Together, the teams restructured the site to better support families seeking care resources, streamlined the booking process for in-home visits, and created clear pathways to grief support materials. By focusing on accessibility and emotional sensitivity, the redesign honored the gravity of the services while easing the burden on families during their most difficult moments.

The results: expanding reach while preserving compassion

The updated platform now serves as both an educational hub and a gateway for care. It integrates multiple service types—from telehospice consultations to in-home visits—into a unified, user-friendly experience. For staff, the HubSpot-powered infrastructure provides a centralized system for managing leads, inquiries, and communications, freeing up time to focus on what matters most: families and their pets.

Key metrics

Why this story matters

Digital tools cannot replace human compassion, but they can amplify it. For this veterinary hospice, investing in a thoughtful, HubSpot-powered digital transformation ensured that its expanding network could maintain the same level of care that defined its beginnings. By aligning technology with empathy, the organization created a sustainable foundation to serve more families with the dignity and love their pets deserve.