There’s been a lot of talk about ADA compliant websites lately, and for good reason. Having an accessible website provides your business with an expanded customer base by accommodating everyone. You wouldn’t refuse a person into your place of business who was blind or deaf, would you? Of course not. However, that’s exactly what you are doing by not having an accessible website.
An ADA-compliant website ensures that people with disabilities, such as vision or hearing impairment, are able to fully experience your site and utilize its features.
Under Title III of the Americans with Disabilities Act (or ADA), the Internet is considered a “place of public accommodation.” This means that if you’re not in compliance, you may be at risk of ADA-related complaints. However, it’s always best to seek legal counsel on what applies to your business.
There are user experience, visual design, and additional code that a designer and developer needs to take into consideration when creating an accessible website. Being truly ADA-compliant also requires being mindful of every user’s experience and every piece of content being published on behalf of your company to ensure your content is accessible to all.
Organizations such as the W3C have established standards (mostly related to content), but it might surprise you that the majority of websites don’t meet those accessibility standards.
Case Study: National Coop Bank
We had a very tight deadline to design and move to Hubspot CMS from our old CMS platform. Media Junction did a great job in keeping everything on track and producing an excellent/ high quality end product that we were all very proud of. This was a very collaborative project as our team at NCB was in charge of the content and SEO and reviewing the design for approvals. Everything was documented and easily trackable through the use of an online project management tool.
Mary Alex Blanton, Senior Vice President, Director of Strategic Marketingview case study