Creating content and having an efficient platform to host it on are essential to growing any business. You might start your online presence by only writing blog posts, but at some point you will need a complete website. A website will put your company on the map by letting people know who you are, what you do, and how you solve your customers’ problems.
With that in mind, it’s time to look for a content management system (CMS) that will allow you to host your website, blog and landing pages to start generating leads.
What to Consider When Choosing a CMS
Content creation is the heart of your online strategy, but there’s a lot more to consider when choosing the right CMS for your business website.
- Speed: A slow website guarantees you’ll lose leads.
- Security: Securing your data and brand reputation is essential to successful marketing efforts.
- SEO and Analytics: You want your content to be found, to be relevant and you need to be able to report on it.
- Templates: You need templates that are on brand and easy to use.
- Conversion Tools: A good-looking website with no forms, CTAs and other conversion tools will not collect data from potential customers.
- Website Developer: Do you have the technical knowledge to manage your website without the help of a developer? If not, get one.
Depending on the size of your business and the number of resources you have available, the weight of the items above may vary. However, it’s always important to think ahead and plan for the future, so you can start collecting data and generating leads from day one.
WordPress vs. HubSpot CMS
HubSpot and WordPress two popular CMS's that can help you grow your business, but they are very different as well.
WordPress started as a blogging platform that evolved into a CMS and requires a lot of plugins for optimization. In addition, there are a variety of templates that you can choose from, but you will most likely need help from a developer to do any type of custom changes. Keep in mind, templates, plugins, and customizations will cost you additional time and money.
On the other hand, the HubSpot CMS is considered more of an 'all-in-one' platform, that allows you to optimize and analyze your content without the need for plugins. HubSpot's CMS goes a step further by integrating with their CRM (contact relationship management) system, meaning data is constantly being collected from your website traffic and stored in your contact database. The HubSpot CRM has a wealth of value and allows you to do things like segment contacts, which can help you get insights to launch new campaigns. Needless to say, it’s a marketer’s dream!
HubSpot CMS Highlights
As we explained above, having a CRM operating in the background of your CMS is HUGE help for anyone trying to generate leads. But there’s a lot more the HubSpot CMS can do to automate your processes, collect data optimize your content and get to know your audience. Some of the highlights of the HubSpot CMS are:
- Calls-to-Action
- Reports
- Drag-and-Drop
- SEO Tool
Calls-to-Action
You can create several HubSpot CTAs to add to each area of your website and compare the difference in traffic. Even if the CTAs are taking people to the same place, you can change the internal name and make it easier for your team to identify which one performed better.
Reports
Measuring and analyzing is fundamental for any marketer. After all the hard work of creating good quality content, you need to be able to measure your efforts to see what's working and find areas for improvement. The HubSpot CMS reporting tool not only lets you see your website traffic, but also provides the ability to create custom reports, giving you direct insights on the performance of your efforts so you can achieve your goals faster.
Drag-and-Drop
This is a gold mine for anyone that does not have a developer to help you build or customize website templates. The drag and drop tools allow non-coders to build in a template by dragging and dropping modules, and customizing branding styles in the editor.
SEO Tool
The HubSpot CMS has a built-in, on-page SEO features for website pages, landing pages or blogs. You don’t need to go anywhere else to visualize traffic, and HubSpot gives you recommendations on where to improve optimization.
As you get more invested in your content strategy, the SEO tool also allows you to create topic clusters and connect your Pillar Page to all associated content. By doing this, you have data that you can analyze to help you strategize what topics and subtopics need to be created or updated.
Learn more about topic clusters by watching the video below:
Conclusion
That wraps up our post on 'Why the HubSpot CMS is the Best'.
If you found this article helpful, you may also enjoy:
- All About the HubSpot CMS: The Content Management System for Professionals
- The Future of the HubSpot CMS
- The History of the HubSpot CMS
- How to Succeed with a Website Migration to the HubSpot CMS
- The HubSpot Content Management System: Features and Benefits Part 1
- The HubSpot Content Management System: Features and Benefits Part 2
- What You Need to Know About HubSpot Pricing for the CMS
If you are a HubSpot user and want to master the platform, feel free to contact us with any questions and book a Free Chat with one of our HubSpot experts.
