StoryBrand, a 7-part framework that is used by thousands of companies worldwide, helps companies clarify their messaging; making it fresh, and easy to understand. The idea came from an industry expert—Donald Miller, author of Building a StoryBrand who developed a framework to share his ideas with businesses to help them grow. His theory is that storytelling is effective when the messaging is clear—in short, simplicity sells.
the storybrand methodology: survive + thrive
As humans, our brains are wired to constantly evaluate what can help us survive and thrive. If we can't quickly determine if something will help us survive and thrive, we throw it aside so we can conserve brain calories. People don’t buy the best brands and products, they buy from brands that cut out the clutter, are easy to understand, and have clear messaging.
the storybrand methodology: customer-centric messaging
StoryBrand invites the customer into the story as the hero. It is better to place your customers into their success story, instead of being the sole reason for their success story. As a brand you want to share your story with everyone. Customers fail to see the connection to your brand when we over-communicate. Instead of over communicating your position, you must position them as the hero in the center.
Storybrand Guide vs Storybrand Certified Agency
A StoryBrand Guide is a person who has become certified on his or her own, individually. If they work at an agency, they are typically the only one who is certified. Soloprenuers, freelancers or moonlighters are typically best fits for smaller businesses who have more time than money.
A StoryBrand Certified Agency is typically a larger full-service agency with a well rounded team of professionals who can support sales & marketing efforts—and most everyone in the agency should have gone through the same guide certification training. One of the benefits is having a sales team, a design team, and a marketing team working together to achieve results.