design, development & manufacturer of instruments for biomedical research
Updating the look and feel of Instech’s website as well as the technology behind the scenes has allowed them to make stronger connections with their customers, help visitors explore new products, and improve both sales efficiency and their buyer’s journey. Instech had historically struggled with how to demonstrate their important research equipment. The use of photography that abstracted the lab environment, while retaining the essential use and functionality of the equipment, was critical to bolstering the Instech brand and experience of the customer. Today, Instechlabs.com is visual, educational, and easy to navigate.
