Cascading Style Sheets, which most people know as CSS, handles the look and feel of a web page. Using CSS, you can control the color of the text, font styles, paragraph spacing, how columns are sized and laid out, background images or colors, layout designs, variations in display for different devices and screen sizes as well as a variety of other effects. The beauty of CSS is that you can write the code once to define a style for each HTML element and apply it to as many pages as you want. Less code means faster page load speeds.
When most people think about web design, they’re primarily focused on imagery and how the pieces interact on the page. But to communicate with your visitors effectively, your font choice could be much more effective than a complex graphic design. Using web fonts cleverly can help convey your brand’s message, drawing the reader’s attention to a specific element or differentiating between types of content.
Your font choice, combined with size and line spacing, has a huge impact on your website’s usability. It could mean the difference between content that encourages reading and interaction, or it could mean users are clicking away from your site because it’s unreadable. Deciding on the best font for your website comes down to your user experience, the story you’re telling, and the response you’re trying to evoke.
There are plenty of image file types to choose from as you are building out your website, but the wrong format could mean a blurred web image, a giant download, or a missing graphic in an email. Using the right format for the job means your design will come out picture-perfect and just how you intended. Some of the most common graphic formats for the internet include:
Web and print photos and quick previews
Transparency with millions of colors
Animation and transparency in limited colors
Scalable graphics with support for interactivity and animation
One of the biggest mistakes companies make is not dedicating enough time to website content. Quality content is what sets your website apart and draws customers to your brand, so the content on your website should target your audience, engage them, and persuade them to take action. As they say, “content is king,” so make sure your web content addresses your visitor’s needs and explains how you not only address their pain points, but also how you’re different from your competitors.
If you’re not building a website with video in mind, you’re only using a fraction of the tools available to you. No matter how you look at it, video is an integral communication tool. In fact, within the next year, video traffic is slated to account for 80% of all consumer internet traffic.
If you’re thinking about how you want to feature video on your site, start by thinking about how your video content will support your overall business strategies. Some companies find success in producing product overview videos, while others use video as a chance to share their brand’s story. Every company has a story and a message to share, so let your audience experience your passion for what you do. Whatever video you end up making, it’s crucial that your use of video actually adds value to the page.