Are you in charge of marketing for your business? Are you struggling with lead generation?
According to a recent study, 67% of surveyed companies named lead generation as their top marketing goal, followed by improving the customer experience. To accomplish these, your marketing strategy and tools need to be aligned and integrated.
With research from HubSpot stating that over 59% of marketers say email is their biggest source of ROI, we'd agree its still an essential tactic to have in your marketing plan.
In this week's blog, learn how you can start free email marketing with HubSpot today.
Who Doesn't Love Free Email Marketing?!
For your business to grow, your marketing tools need to be on point. What are you currently using? Does it give you full insight into the customer’s journey with your brand? Are you able to understand how each action you take is turning leads into loyal customers?
If you answered no, it's time to switch to HubSpot email marketing.
The HubSpot CRM has a strong reputation for helping businesses understand how their marketing efforts impact their customers and includes the following features to help you do this:
- Contact management
- Contact website activity
- Companies
- Deals
- Tasks & activities
- Company insights
- Gmail and Outlook integrations
- HubSpot Connect integrations
- Custom support form fields
- Prospects
- Ticketing
- Pop-up forms
- Native forms
- Ad management
- Conversations inbox
- Reporting dashboards
- 1:1 Email tracking, notifications & templates
- Canned snippets
- Documents
- Calling
- Meeting scheduling
And NOW: you get the added bonus of FREE emailing marketing that allows you to send up to 2,000 emails per month to multiple leads and customers at the same time!
How to Get Started with Free Email Marketing in HubSpot
- Sign up for HubSpot.
- Choose an email template (there are a ton of options for everything you do, from newsletters to holiday themes).
- Edit your email using the drag and drop editor. This is where you can format the email to match your brand.
- What do you want to say? Now it's time to create the message that your leads and customers are dying to receive.
- Proofread, send a test email to your colleague(s), and make sure its mobile-friendly and rendering properly for all major email clients.
- Create an eye-catching subject line, set a date and time to send, and schedule that baby!
- After you've sent your email, you can use the post-send analytics screen to see how it performed, or navigate to a contact record to see whether or not a specific contact opened or clicked in it.
How HubSpot’s Free Marketing Tools Get More Powerful as You Grow
If you are thinking about boosting your email marketing strategy, the first step is to utilize ALL of HubSpot's free tools. In addition to the features mentioned above in the HubSpot CRM, you also have access to the following free tools under marketing:
- Forms
- Pop-up forms
- Collected forms
- Native forms
- Conversations inbox
- Team email
- Live chat
- Conversational bots
- Mobile optimization
- User roles
- Ad management
- List segmentation
- Reporting dashboards
And when you are ready to take your marketing efforts to the next level, HubSpot's Marketing Hub Starter includes some really valuable additional features like - allowing you to increase the amount of email sends to scale with the number of contacts you have in your account and connect an email sending domain to HubSpot—which helps prevent your marketing emails from getting caught in spam filters.
When you upgrade to Marketing Hub Professional or Enterprise, you’ll unlock premium features such as A/B testing, smart content, and the ability to send an email at the same time across various time zones.
Conclusion
This concludes our breakdown of the free email marketing tools in HubSpot. If you found this helpful, you may also enjoy:
If you want to speak to a HubSpot Specialist about your specific email marketing needs, feel free to book a complimentary 30min chat.
