Top 9 Generative AI Tools for Transforming Your Marketing Strategy

Are you feeling overwhelmed by the sheer number of generative AI tools available for marketing? You're not alone.

These days it seems the digital world is flooded with new options hitting the market nearly every day, each one promising to improve your marketing strategy and boost your business.

Many marketers and business owners I've spoken with over the last few months have expressed just how stressed and uncertain they are about which tools are actually worth the time and investment.

Picking the wrong tool not only wastes valuable resources but can also lead to missed opportunities, inefficient workflows, and subpar marketing results. The fear of falling behind competitors due to poor choices is enough to keep any business owner up at night.

But don’t worry, you've landed in the right place. Here at Media Junction, we’ve been navigating the digital marketing landscape for over 25 years.

We know what it’s like to sift through the noise to find the gold. We're HubSpot Elite partners, StoryBrand certified, and solutions partners with Jasper. We always have our ears to the ground for the next tool or tactic that will revolutionize the way we do business.

With our extensive experience and proven track record, we’ve got the expertise to guide you through this maze of AI tools.

By staying ahead of the curve with the latest tools and tactics, we've enabled countless content managers to create content that truly connects with their audience and drives revenue for their company. 

By the end of this article, you'll have a clear idea of which generative AI tools are the perfect fit to turbocharge your marketing efforts.

Let’s go ahead and dive into the best generative AI tools for marketing that will help you optimize your processes and achieve your business goals.

1. Jasper.ai

Overview

Jasper was created specifically with marketing in mind, making it a powerhouse for AI content generation. Whether you need copy for emails, blogs, social media posts, or full-blown marketing campaigns, Jasper’s one of the best tools in your arsenal.

Pros and Cons

Pros

• Easy to Use: Jasper's intuitive interface, dozens of templates, and an easy "create" mode let you quickly generate the exact type of content you need.
• Versatile Features: Jasper includes a remix tool for repurposing content, a knowledge base for reference, customizable voice settings, and a style guide feature to ensure consistency.

Cons

• Limited Chat Function: Jasper’s chat function is limited to 4,000 characters of information, which can be restrictive if you need to input a lot of context. While there is a workaround by uploading longer content as a knowledge resource, it would be more convenient to have fewer hoops to jump through.
• Dependency on Quality Input: The quality of Jasper’s output heavily depends on the quality of the prompts you provide. Poorly crafted prompts can lead to subpar content, requiring additional prompting, editing, and tweaking.

Best For

Marketers focusing on producing a large volume of high-quality content in their business's voice will find Jasper incredibly beneficial.

It’s especially useful for teams that need to churn out copy for emails, social media, and blogs on a tight schedule. Additionally, Jasper’s ability to generate SEO-optimized content can help improve your search engine rankings, driving more organic traffic to your site.

Pricing

Jasper offers various subscription plans to fit different needs and budgets.

The Creator plan starts at $39 per month, providing core features for individual users.

The Pro plan start $59 per month, offering advanced features like multiple brand voices and collaboration tools.

Prices increase depending on how many users will need their own Jasper account.

For larger needs, the Business plan offers customizable pricing and additional support, tailored to fit specific enterprise requirements.

2. ChatGPT by OpenAI

Overview

ChatGPT by OpenAI is not just another AI tool; it’s an advanced conversational model that’s capable of generating high-quality content and handling customer service interactions. This versatility makes it a valuable addition to any marketing toolkit.

Pros and Cons

Pros

• Versatile: ChatGPT can be used for a wide range of applications, from generating topics to creating blog posts and articles to managing customer service inquiries. This flexibility means you can streamline various aspects of your marketing operations with a single tool.
• High-Quality Language Generation: Thanks to its advanced language model, ChatGPT produces content that’s coherent, contextually relevant, and engaging. This level of quality is crucial for maintaining a professional brand image.
• Free

Cons

• Lack of Content Organization: ChatGPT does not offer a way to organize your content effectively. While you can see your chats in the sidebar, you can't group them into campaigns or use folder options to keep everything neatly arranged.
• Requires Prompting Expertise: Unlike tools like Jasper that provide templates for different kinds of content, ChatGPT requires you to start from scratch with each prompt. This can be challenging for beginners who haven't yet developed custom prompts, making it less user-friendly compared to other tools that offer more guided assistance.

Best For

Teams needing a versatile tool for content creation and customer interactions will find ChatGPT invaluable.

It’s particularly well-suited for businesses that require a flexible AI capable of adapting to various tasks. Whether you’re looking to enhance your content strategy or improve customer engagement, ChatGPT can deliver impressive results.

Pricing

ChatGPT offers a range of pricing plans to suit different needs.

The Free plan provides basic access with limited usage.

The Plus plan, at $20 per month, includes early access to new features, more extensive usage limits, and additional tools like DALL-E for image generation.

The Team plan costs $25 per user per month when billed annually or $30 per user when billed monthly, and it includes features for team collaboration and management.

The Enterprise plan offers customized solutions for large organizations with expanded capabilities and dedicated support, priced according to specific needs.

3. HubSpot's Content Hub

Overview

HubSpot's Content Hub is a comprehensive tool designed to help marketers plan, create, and optimize their content strategies.

It integrates content management with powerful SEO tools, allowing for efficient content planning and performance analysis.

With features such as topic generation and advanced SEO analysis, it offers a robust platform for managing all aspects of content marketing.

Pros and Cons

Pros

• Seamless Integration with HubSpot CRM: HubSpot's Content Hub integrates effortlessly with its CRM, providing a unified view of marketing activities. This integration helps align content marketing efforts with overall customer relationship management, streamlining workflows and improving efficiency.
• Inbound Marketing Excellence: HubSpot’s tools are designed for inbound marketing, focusing on attracting, engaging, and delighting customers. The Content Hub supports the creation of high-quality, targeted content that drives long-term growth.

Cons

• Editing Limitation with Prompts: One of the significant drawbacks is the limitation in using prompts to edit content. Users can't highlight a section of text and apply custom prompts for specific improvements. Instead, they are limited to predefined commands such as applying brand voice, rewriting, expanding, shortening, or changing tone, without the ability to add context-specific instructions.
• Part of a Broader, Costly Suite: While powerful, the Content Hub is part of the larger HubSpot ecosystem, which can be expensive. This may be prohibitive for smaller businesses or those with limited marketing budgets, and the wide range of features may require a substantial learning curve to fully leverage.

Best For

HubSpot's Content Hub is ideal for businesses that rely heavily on inbound marketing and need a robust tool to manage content from ideation to publication and analysis.

It’s particularly beneficial for teams looking to streamline their content operations and improve their marketing strategy through a comprehensive, integrated platform.

For instance, marketing teams within mid-to-large size enterprises can use the Content Hub to align their content strategy with overall business goals, leveraging HubSpot’s extensive tools to drive engagement and growth.

The seamless integration with HubSpot CRM allows for cohesive marketing campaigns that enhance customer relationships and optimize content performance.

Pricing

HubSpot’s Content Hub offers several pricing plans to suit different business sizes and needs.

The Free plan provides essential tools like landing pages, AI blog, and basic SEO recommendations.

The Starter plan, starting at $20 per month per seat, includes additional website pages, blog posts, and live chat support.

The Professional plan, starting at $500 per month for three seats, offers advanced features like content remix, brand voice, and content management.

The Enterprise plan starts at $1,500 per month for five seats and includes multisite support, content approvals, and advanced customization options.

4. Grammarly

Overview

Grammarly is an AI-powered writing assistant designed to improve grammar, style, and overall writing quality. It provides real-time suggestions for grammar, punctuation, and style, helping users craft clear, mistake-free content.

Grammarly is available as a browser extension, desktop app, and integrates with various platforms, making it a versatile tool for writers across different environments.

Pros and Cons

Pros

• Comprehensive Writing Enhancements: Grammarly offers a broad range of writing improvements, from basic grammar corrections to advanced style and tone suggestions. This ensures that your content is polished and professional.
• Seamless Integration: Grammarly integrates easily with web browsers, Microsoft Office, Google Docs, and other writing platforms. This convenience allows users to receive real-time feedback across different writing environments.

Cons

• Limited Beyond Text Improvement: While Grammarly excels at text enhancement, it doesn't offer tools for visual content or complex data analysis, requiring additional tools for a complete content strategy.
• Risk of Over-Reliance: Users may become overly dependent on Grammarly, potentially neglecting to develop their own writing skills. It’s important to use Grammarly as a supplement to good writing practices.

Best For

Grammarly is ideal for anyone looking to maintain high-quality written content. It's especially useful for marketing teams, students, professionals, and non-native English speakers who need to ensure their writing is clear, effective, and error-free.

Marketing departments can use Grammarly to draft emails, blog posts, and social media updates, maintaining a professional tone and minimizing errors.

Pricing

Grammarly offers a range of pricing plans to meet different needs.

The Free plan provides basic writing suggestions for grammar, spelling, and punctuation, making it suitable for casual users.

The Premium plan, priced at $12 per month when billed annually, includes advanced features such as style and tone suggestions, and plagiarism detection, making it ideal for professionals and students who require more comprehensive writing assistance.

The Business plan, starting at $15 per seat per month when billed annually, includes all the Premium features, plus centralized billing, team usage statistics, and priority email support, catering to the needs of larger teams and organizations.

5. Hemingway App

Overview

The Hemingway App is a powerful tool designed to make your writing clearer and more concise.

It highlights complex sentences and suggests simpler alternatives, making your content easier to read and more engaging.

In addition to the free editor, Hemingway offers an AI add-on called Hemingway Editor Plus, which enhances your writing with advanced grammar and style suggestions.

Pros and Cons

Pros

• Improves Readability: The Hemingway App excels at enhancing readability by highlighting long, complex sentences and suggesting simpler alternatives, helping you create content that is easy to understand.
• User-Friendly Interface: The app’s straightforward and user-friendly interface makes it accessible for writers of all skill levels, offering real-time feedback and easy adjustments.

Cons

• Not Suitable for Longer Pieces: Hemingway is not ideal for pillar pages or other longer pieces. It lacks the plotting, formatting, and organizational tools that other software on this list offers, making it less suitable for comprehensive writing projects.
• Limited Advanced Editing Features: While the Hemingway App is excellent for readability improvements, it lacks advanced editing features found in more comprehensive tools, which may necessitate using it alongside other tools for detailed editing.

Best For

Writers aiming for clear and concise content will benefit greatly from the Hemingway App.

It's particularly useful for creating content that needs to be easily digestible, such as blog posts, newsletters, and social media updates.

The tool’s readability enhancements ensure your audience engages with and understands your content.

For instance, content creators and bloggers can use Hemingway to refine their articles, making them more engaging and easier to read.

Similarly, marketing teams can ensure that their communications are clear and effective, enhancing overall content quality.

Pricing

Hemingway offers a range of pricing options to suit different needs.

The basic Hemingway Editor is free and provides unlimited highlights for wordiness and weak language, along with readability grade level scoring.

For more advanced features, Hemingway Editor Plus is available.

The Individual 5K Plan costs $10 per month and includes 5,000 AI sentences per month, unlimited advanced grammar fixes, and the ability to adjust tone, length, and style.

The Individual 10K Plan costs $15 per month and doubles the AI sentence limit to 10,000 per month.

For teams, the Team 10K Plan is also $15 per user per month and includes all the features of the Individual 10K Plan with the added benefit of managing licenses on a single bill.

6. ChatSpot

Overview

ChatSpot is a generative AI tool designed to integrate seamlessly with HubSpot, enhancing CRM management and marketing automation.

It offers a variety of functionalities including adding companies and contacts, finding SEO opportunities, providing templates, and translating content into other languages.

Additionally, ChatSpot features a chat interface, making it easy for users to interact with the tool and manage tasks efficiently.

As a HubSpot-integrated tool, ChatSpot aims to streamline customer relationship management and optimize marketing efforts.

Pros and Cons

Pros

• Seamless HubSpot Integration: ChatSpot integrates smoothly with HubSpot, enabling users to manage CRM tasks efficiently, such as adding companies and contacts.
• Versatile Features: The tool offers a range of functionalities including SEO insights, templates for content creation, and translation services, enhancing overall marketing efficiency.

Cons

• Lacks Voice Functionality and Knowledge Base: ChatSpot does not support voice commands and lacks a built-in knowledge base, requiring users to access HubSpot for more advanced features.
• Enhanced with HubSpot Packages: While ChatSpot is free, it delivers more value when used alongside paid HubSpot packages, making it most beneficial for existing HubSpot users.

Best for

ChatSpot is ideal for businesses already using HubSpot, looking to enhance their CRM and marketing automation with AI capabilities.

It’s particularly useful for marketing teams needing efficient CRM management, content creation support, and multilingual capabilities.

Startups and small businesses can leverage its free features to boost their marketing efforts, while larger enterprises can integrate it with HubSpot’s advanced tools for a more comprehensive solution.

Pricing

ChatSpot is free to use, making it accessible for businesses of all sizes.

However, to maximize its potential and access more advanced features, integrating it with HubSpot’s paid packages is recommended.

This scalability ensures that as your business grows, ChatSpot can continue to meet your evolving needs. For more detailed information, visit the ChatSpot website.

7. Copy.ai

Overview

Copy.ai is an AI-powered tool designed to help marketers generate various forms of marketing content quickly and efficiently.

From blog posts and social media content to advertisements, Copy.ai aims to simplify the content creation process with its easy-to-use interface and diverse content templates.

Pros and Cons

Pros

• User-Friendly Interface: Copy.ai is designed with simplicity in mind. Its intuitive interface allows even non-technical users to generate high-quality content with minimal effort.
• Time-Saving: One of the biggest advantages of Copy.ai is the speed at which it can produce content. This is particularly beneficial for marketers who need to generate a large volume of content in a short period.
• Diverse Content Templates: Copy.ai offers a wide range of templates for different content types, including blog intros, social media posts, product descriptions, and more. This diversity makes it a versatile tool for various marketing needs.

Cons

• May Require Additional Editing: While Copy.ai can generate impressive content quickly, the output may sometimes require further editing to align perfectly with your brand voice and style. This can add to the overall time spent on content creation.
• Limited to Text-Based Content: Similar to other text generation tools, Copy.ai focuses primarily on text content. For multimedia content creation, you’ll need to integrate it with other tools.

Best For

Copy.ai is best suited for marketing teams and solo marketers who need to produce a large amount of content quickly. It's especially useful for generating ideas and initial drafts, which can then be refined and polished.

Copy.ai is also ideal for businesses that need to maintain a consistent content output without compromising on quality.

For example, a small business owner running multiple marketing channels can benefit from Copy.ai by streamlining content creation for blog posts, newsletters, and social media updates. This allows them to focus more on strategy and engagement rather than spending excessive time on writing.

Pricing

Copy.ai offers several pricing plans.

The Free plan provides basic features, including 2,000 words in chat and 200 bonus credits.

The Pro plan, at $36 per month (billed annually), includes five seats, unlimited words in chat, and 500 workflow credits per month.

The Team plan, at $186 per month (billed annually), supports 20 seats and 3,000 workflow credits per month.

For larger organizations, the Enterprise plan offers customizable features and pricing.

8. Canva

Overview

Canva is a graphic design tool with AI capabilities that make creating visual content a breeze.

From social media graphics to presentations, Canva has you covered with its intuitive design tools and extensive template library.

Whether you’re a seasoned designer or a complete novice, Canva simplifies the design process, allowing you to produce professional-quality visuals quickly and easily.

Pros and Cons

Pros:

• Intuitive Interface: Canva’s user-friendly interface makes it accessible for users of all skill levels. You don’t need to be a graphic designer to create stunning visuals. Its drag-and-drop functionality allows you to customize templates effortlessly.
• Extensive Template Library: Canva offers a vast library of templates for various use cases, including social media posts, presentations, marketing materials, infographics, and more. This makes it easy to find the right template for your needs and customize it to fit your brand.
• AI Design Tools: Canva’s AI capabilities help you create cohesive and visually appealing designs. Features like the color palette generator, font pairing suggestions, and image background remover make designing more efficient and creative.
• Collaborative Features: Canva allows team collaboration on design projects. You can share your designs with team members, provide feedback, and make edits in real-time, making it ideal for collaborative marketing efforts.

Cons:

• Advanced Features Require Subscription: While Canva offers a free plan, some of its more advanced features, such as premium templates, advanced design tools, and additional storage, are only available with a subscription. This can be a limitation for users on a tight budget.
• Limited Customization for Professional Designers: While Canva is excellent for quick and easy design tasks, professional designers might find its customization options somewhat limited compared to more advanced design software like Adobe Photoshop or Illustrator.
• Internet Dependency: Canva is a cloud-based tool, so you need a stable internet connection to access your designs and utilize its features. This can be a drawback in areas with poor internet connectivity.

Best For

Canva is best for marketers, small business owners, and social media managers who need to create engaging visual content quickly without extensive design experience.

It’s particularly useful for teams that need to produce a high volume of graphics for social media, email marketing, presentations, and promotional materials.

For instance, a small business owner can use Canva to design social media posts, flyers, and email headers, ensuring a consistent and professional look across all marketing channels.

Social media managers can take advantage of Canva’s templates to maintain a steady flow of content, keeping their audience engaged with visually appealing posts.

Pricing

Canva offers several pricing plans. The Free plan provides basic design tools and templates for one person. T

The Pro plan costs $120 per year for one person and includes unlimited premium templates and 1TB of cloud storage.

The Teams plan is $100 per year per person (minimum three people), offering team collaboration features.

For larger organizations, the Enterprise plan provides advanced features and dedicated support with custom pricing.

9. Surfer SEO

Overview

Surfer SEO is an AI-driven tool focused on optimizing content for search engines. It provides detailed recommendations to improve your content's SEO performance, helping you rank higher in search engine results pages (SERPs).

Surfer SEO combines content optimization, keyword research, and SERP analysis into one powerful platform.

Pros and Cons

Pros:

• Improves SEO Performance: Surfer SEO offers actionable insights and recommendations to enhance your content’s SEO, which can lead to higher rankings and increased organic traffic. Its data-driven approach ensures that your content aligns with the latest SEO best practices.
• Detailed Analytics: The tool provides in-depth analytics and SERP analysis, giving you a clear understanding of what’s working and what needs improvement. This level of detail helps you make informed decisions about your content strategy.

Cons:

• Can Be Data-Intensive: Surfer SEO’s comprehensive analysis can be overwhelming for beginners or those unfamiliar with SEO. The amount of data presented might require a learning curve to fully understand and utilize effectively.
• Pricing: While Surfer SEO offers various pricing plans, the cost can add up, especially for small businesses or solo marketers. It’s important to evaluate whether the benefits justify the investment.

Best For

Surfer SEO is ideal for content creators and marketing teams focused on improving their search engine rankings. It’s particularly useful for SEO specialists and digital marketers who need detailed insights to enhance their content strategy.

Businesses aiming to increase organic traffic and visibility in search results will find Surfer SEO invaluable.

For instance, a digital marketing agency working with multiple clients can use Surfer SEO to provide tailored content recommendations and boost their clients’ search engine performance.

Similarly, in-house marketing teams can leverage the tool to refine their content and stay ahead of competitors in the SERPs.

Pricing

Surfer SEO offers four pricing plans to suit various business needs.

The Essential plan costs $89 per month and includes writing and optimizing up to 30 articles with two team members.

The Scale plan, at $129 per month, supports up to 100 articles and five team members.

The Scale AI plan, priced at $219 per month, includes up to 100 articles, 10 AI articles, and five team members.

The Enterprise plan offers custom pricing for large teams with additional features like personalized onboarding and priority support.

Next Steps: Elevate Your Marketing Strategy

Feeling overwhelmed by the vast array of generative AI tools? We've got you covered. This guide has highlighted the top AI tools to streamline your marketing processes and boost your business.

These tools, from Jasper's intuitive content creation to ChatSpot's seamless HubSpot integration, solve your pain points by enhancing efficiency and effectiveness. As a Jasper partner, we encourage you to explore Jasper for your marketing needs.

Need more than AI tools? Media Junction specializes in website redesigns, inbound marketing retainers, HubSpot development, RevOps, and more. Ready to elevate your marketing strategy? Contact us today to get started!