Social media sites such as LinkedIn have been used as an inbound marketing tool for several years, but recently, Facebook, Twitter and other social media sites have shown their potential for driving traffic to your website and increasing the effect of inbound marketing campaigns.
Leverage the power of Facebook and draw in fans to "like" your business page
Launching a new product? Create a business page on Facebook and let your fans know. Tweet about it through your business' Twitter account. Looking for ideas for your next product, or want feedback on a current one? Use a Facebook poll. Social media sites allow you to speak directly to your current and potential customers, offering almost instant feedback.
These outlets also increase your word-of-mouth marketing. People love to share a new product or service that they like, so if you have a decent following on social media sites, your fans are bound to share what they think about your products and company with others. When they share this information, this increases the traffic to your website, which is the whole point of inbound marketing. You don't go to them, inbound marketing makes them come to you.
media junction® is an online marketing company located in St. Paul, Minnesota. We build professional websites that are intuitive, not confusing, attracting quality leads and loyal customers. More about Inbound Marketing? Read Part 1: What is inbound marketing?
Kim Wilcox holds a degree from the University of St. Thomas with a B.A. in business administration and a minor in quantitative methods/computer science. Kim joined media junction® in 2001 and directs business strategy and oversees client inbound marketing campaigns. When Kim is not working, she enjoys spending time with family and cuddling up with her German Shepherd, Lily.