While Duke and Wisconsin battled to the last minute to decide the 2015 NCAA men's basketball challenge, an even-more-important tournament was happening right under our noses.
PR News compiled a list of words and phrases frequently used by companies in marketing and public relations, set up a bracket and then asked their 150 thousand Twitter followers to vote. Week after week, the winners faced off in a fierce battle to determine the most overused word in marketing and public relations.
Why the contest? PR News wanted to highlight words used so often that they're meaningless to customers. (But oh-so-tempting to use in your blog and website content!)
And the winner is...
Like every bracket, there were some upsets. Next Generation had a devastating loss to Robust in the first round. Innovative didn't even make it to the Elite Eight. Low-Hanging Fruit surprised Cutting Edge on the road to the Final Four. And like Duke, Number #1 seed Thought Leaderblazed its way right to victory.
Keep this bracket in mind the next time you write content designed to attract your customers. Consider how you can use language that stands out, instead of overused words and phrases that cause your customers to tune out.
P.S. Download the printable PDF to hang by your desk from our friends at PR News Online.
Trish Lessard, our CEO, is a fourth generation entrepreneur and co-founder of media junction®—a HubSpot Diamond agency. With over 20+ years of experience in UI/UX web design, her incredible attention to detail has earned media junction® a reputation of building websites that deliver results. In 2015, Trish was named among the “20 Women to Watch in Sales Lead Management.” Trish has three adult sons, and an English Bulldog named “Ruby” who she adores.