Struggling to create effective email marketing campaigns, CTAs, and cultivate a unique brand voice or don’t have the technical expertise to handle it on your own?
Have a magnificent product or service but no one in the world knows about it and everything you’ve tried has failed? Or are you just simply running out of creative ideas and need some inspiration?
If you said yes to any of the three—it might be time to consider hiring a marketing agency.
Hiring a marketing agency to support your automation efforts or bring your brand back to life or add some additional creative support to your current marketing team could be just what you need.
In-house marketing + outsourced marketing equals the perfect yin-yang balance.
Understanding the benefits of hiring an agency better will help you make the best educated decisions for your business—Let’s dive in.
Top 6 Reasons to Hire a Marketing Agency
1. Boost Search Engine Optimization
Keywords are magic, voodoo, the best juju - so hire a keyword wizard to put your website on the map of Google’s front page.
Yes, marketing agencies are full of keyword experts who spend their days pouring over your data and your competitors.
If you don’t love sifting through data all day – then it is worth it to pay a marketing agency to dive into the weeds for you.
The best professionals will cover things like on-page SEO, search intent, keyword volume, and explore opportunities to earn the coveted featured snippet position.
Whether garnered organically or via PPC, keywords are the key (not even a pun) to effective online marketing.
Pro Tip: Most great marketing agencies will offer services with short-term commitments such as a 90-day sprint strategy to boost your keywords, traffic, and revenue. If they don’t look for one that does.
Want to research how you can bring in quality organic traffic ready to convert? Check out these articles:
- How to Develop Your Blogging Voice in 3 Simple Steps
- Business Blogging Checklist: Blog Optimization 2023
2. Streamline Your Buyer’s Journey
Marketing agencies wrote the big book on the buyer’s journey - cycling through hundreds of buyer journeys again and again and again. Marketing companies crystalize relevant buyer personas that reflect your target demographic.
Top of funnel. Middle of funnel. Bottom of funnel.
Marketing agencies are adept at developing and implementing CTAs, email campaigns, downloadables, and so much more to convert leads into delighted customers.
It’s similar to creating a meditation labyrinth - it takes foresight, with the end goal always top-of-mind.
Hire a marketing agency to cut through the bolshevik soot - remove clumsy qualifying steps and create a more compelling, direct route.
Clarify and crystalize awareness, consideration, and decision.
3. Cleanup Your Website & Marketing Copy
Words can get stale. It’s true. When was the last time the copy on your website had a deep and deliberate refresh? Your website is often the first face of your company, representing your brand and your ethos.
Muddled copy, unclear progression paths, and misspellings prove a big red blinking warning light to new customers. Danger Will Robinson, danger.
The truth is, the art of website copy is darn nuanced. Think voice. Think cadence. Think clarity. Every marketing agency worth its salt employs driven and adept wordsmiths - individuals who know their way around a sentence and can adapt to various style guides.
Marketing copy is a great skill - here are some examples of fantastic marketing copy to help you start thinking about the changes you could make to your website.
Hire a marketing agency to showcase your brand’s professionalism and personality via your website copy, punctuated by relevant keywords for SEO and CTAs for conversion.
Never underestimate the power of a clear, concise message delivered by a distinct brand voice.
4. Targeted Pay-Per-Click
Pay-per-click (PPC) can prove tricky and frustrating if you don’t have the experience or know-how for implementation. Pay-per-click is incredibly effective advertising, as you only shell out moolah when a user reaches your site.
PPC fits all marketing budgets - you can spend as little or as much as you prefer. The monetary range and overall reach prove an excellent bang for your buck. Marketing agencies can design and implement your pay-per-click campaigns - targeted toward specific demographics: language, device, and locale.
Pay-per-click is also enticing because it shows a reasonably quick return on investment and is easy to measure in terms of success and KPIs.
In short, PPC is a perfect marketing practice to outsource to a marketing agency due to the constant optimization and required specialized skill set. Save your company time and the headache - outsource your PPC.
5. Compelling Email Marketing
Email marketing proves the perfect digital vehicle to highlight your products and services. It’s complicated: automation, copy, segmentation, and so on.
According to Hubspot’s article 12 Benefits of Email Marketing Your Marketing Team Must Know, “40 percent of B2B marketers say email newsletters are most critical to their content marketing success, and 73% of millennials prefer communications from businesses to come via email.”
So, it’s no great surprise marketing is of the utmost importance, but email marketing isn’t enough - it needs to be done well.
Strong, well-designed email marketing campaigns:
- Provide customer segmentation data
- Are highly personalized
- Boost qualified leads
- Add value to the recipient
- Act as a sales’ tool for assignment selling
At its core - email marketing is about winning hearts and minds.
Marketing agencies can help you develop hard-hitting email campaigns that speak to your customer’s pain points. It’s the perfect, time-consuming assignment to hand-off to a specialist that can work some real email magic.
6. A New Perspective (High Level View)
Recall in Dead Poet’s Society when John Keating encourages his students to arise, stand upon his desk, and dare to see the world in a brand new light? A good marketing agency will ask you to do the same. Push the status quo. Dare to dream.
O Captain, my Captain.
Einstein’s definition of madness is doing the same thing over and over again and expecting different results. Stop blaming it on the volatile market or seasonal change. New practice equals new results.
Sometimes you’re too darn close to it, and new blood is required to reinvigorate your team and vision.
Hire a professional team to come in and provide a brand new perspective, and use their magic on your biggest pain points. Push organic traffic. Update your website copy. Rewrite, simplify, and rejuvenate your buyer’s journey. Employ the SEO tango.
In short, hire a marketing agency so we can sprint for you and you can put your energy into what really matters, the backbone of every company - sales.
Could Media Junction Be Your New Marketing Captain?
In this article, you learned about the top 6 reasons to hire a marketing agency to run your marketing campaigns: targeted pay-per-click, streamlined buyer’s journey, fresh website/marketing copy, SEO, and a new perspective.
If you’re a company that’s looking for that fresh perspective and double-shot-caffeinated- infusion of gusto - Media Junction just might be the marketing agency you’re looking for.
We are an IMPACT partner, training companies to implement the They Ask, We Answer framework, and are a Storybrand Certified Agency. We also are a HubSpot Elite Partner - yes, we’re affiliated with the best of the best.
So, to jumpstart your marketing efforts ASAP and ride the wave of Media Junction’s highly-tailored 90-day sprint strategies, click on the link below (I dare you) -