media junction® recently teamed up with FGI Research to help them redesign their website. They needed a new look, and we were happy to help. Out of the ashes of an antiquated website rose an updated, streamlined, and visually appealing website, that earned FGI their recent Hermes Gold Award win in the Website Overall/Business to Business category.
Every year the Association of Marketing and Communication Professionals (AMCP) judge the Hermes Creative Awards, and hand out honors to creative professionals who excel in the concept, writing and design of traditional materials and programs, and emerging technologies.
The Hermes Gold Award received 5,600 entries into the competition this year, submitted by a variety of entrants ranging from corporate marketing and communications departments to freelancers. FGI was thrilled to be among the 19% of those entries that received a Hermes Gold Award, and we are happy to have have helped contribute to their success.
Sometimes a redesign is all you need to breathe new life into a website, and catch your consumers eye all over again. The original site was overwhelming, busy and lacking color. With the new design our goal was to simplify the users experience, and enhance FGI Research's brand with a bright and captivating color scheme that would engage the visitor.
We attribute much of the success to working directly with FGI’s marketing professional, Cory Dall. She communicated the company's goals and strategy, and developed their personas. Her vision of what they wanted helped us achieve the results they expected from their website. True collaboration and focus on a common end goal helped pave the way for a productive project that yielded outstanding results. Congratulations FGI!
