Blogging is an important part of any business strategy. It is a real-time way to get out information to a large amount of people. By using keywords, a blog can gain more visibility through search engines. Use these 5 blog marketing strategies to ensure you are getting the most out of your blog.
1. Create a landing page to promote blog subscription.
Landing pages boost your organic traffic through SEO. After creating a landing page specifically designed to gain blog subscribers, you can promote the page through social media, other pages on your website, email or pay-per-click advertisements.
2. Comment on other related blog posts with a link.
Other people's blogs are great for gaining followers that didn't know your company had a blog. People reading the blogs you comment on are already interested in that topic. By commenting about a related post your business did, it will be easy to find interested readers.
3. Promote your blog on social networks.
Not only can you promote your blog subscription landing page on social media platforms, but you should be posting the blogs themselves. Don't forget about LinkedIn and Facebook Groups. The more you share your blog on social media sites, the more your followers will share it, as well as their followers and so on. This gives your blog and your company a TON of reach.
4. Make it sharable.
Another way to gain reach through social media is by adding social share buttons to your blog. This way, a reader decides your post is interesting enough to share with their followers and can do it easily with the click of a button.
5. Be consistent.
Blog regularly. Readers expect it. Not only will you gain more subscribers, but it is statistically proven that blogging often and regularly leads to more customers. It is a huge deal for SEO and publicity.
